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Tag: Writing Tips

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Beyond the Legal Jargon: Mastering the Craft of Effective Legal Content Writing

Sarah Edwards
  • 9 min read
  • Writing Tips
  • Blogging for Lawyers Content Creation Copywriting SEO Tips Writing Tips
A person sits at an attorney's desk, representing the favorable outcomes of legal content writing.

According to the American Bar Association, there are over 1.3 million lawyers in the United States, and 25% of them practice in just two states, California and New York. With so many attorneys vying for the attention of prospective clients, growing your business can feel like an uphill climb. You’ve run paid ads and built […]

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6 Essential Elements of an SEO Content Brief

Sarah Edwards
  • 4 min read
  • Content Planning
  • Content Creation Content Planning Copywriting SEO Tips Writing Tips
Essential elements of an SEO content brief

Since 71% of all businesses now have websites, it’s difficult for brands to stand out. This is where search engine optimization (SEO) strategies come into play, offering the chance to get your site noticed — and translating views and visits into revenue. To create content that gives your site a chance to climb search engine […]

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Exploring the 4 Ps of Persuasive Copywriting

Sarah Edwards
  • 4 min read
  • Writing Tips
  • Content Creation Content Planning Copywriting White Label Content Writing Tips
The 4 ps of persuasive copywriting

Writing persuasive copy is crucial for converting intrigued prospects into loyal customers, but it can be difficult to perfect your copywriting process. The goal is to sound persuasive but not pushy — people don’t like pushy. It’s a delicate balance to achieve, but one that’s totally doable when you make use of the right content […]

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A Glimpse Into Copy Editor Services: How They Can Improve Your Content

Sarah Edwards
  • 5 min read
  • Writing Tips
  • Content Creation Copyediting Outsourcing SEO Tips Writing Tips
Copy editing services

Copy editor services play a crucial role in the content creation process. What’s the point of having informative, quality content written for your brand if grammatical or factual mistakes turn potential customers off? Even worse, taking shortcuts like duplicating content or plagiarizing can cause search engine algorithms to penalize your website. Preventing these issues before […]

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5 Things to Know Before Hiring a Web Content Writer

Sarah Edwards
  • 4 min read
  • Website Content
  • Landing Pages Outsourcing Small Business White Label Content Writing Tips
Hiring a web content writer - what to know

High-quality content is essential to attracting leads to your website and increasing sales. In fact, content marketing generates over three times as many leads as outbound marketing and costs 62% less. However, writing your own website copy is time-consuming, and your resources are better used elsewhere. That’s where a web content writer comes in. A […]

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A Guide to Creating Effective SEO Content Briefs

Sarah Edwards
  • 4 min read
  • Content Planning
  • Best Practices Copywriting Inspiration SEO Tips Writing Tips
Creating effective SEO content briefs requires analysis

When you hire a writer to create content for your website, social media profile, or digital marketing campaign, the writer’s job is to produce excellent content that engages the reader and meets your search engine optimization goals. Your job is to offer clear direction and the tools they need. SEO content briefs help you accomplish […]

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Signs It’s Time to Look Into Online Editorial Services

Sarah Edwards
  • 4 min read
  • Writing Tips
  • Business Blogging Content Creation Copyediting Outsourcing Writing Tips
Online editorial services help your content stand out

Producing content for the web requires complex skills. You need to not only write engaging content that compels readers to take action but also make sure that potential customers find that content. The good news is that online editorial services can help you lighten the load. Is your in-house content production strategy becoming more of […]

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Mastering the Art of SEO and Content Writing: Your Guide to Online Success

Sarah Edwards
  • 4 min read
  • SEO Tips
  • Best Practices Content Creation Copywriting SEO Tips Writing Tips
SEO and content writing go hand-in-hand

Most people turn to search engines for answers to everyday questions, and they’re more than willing to shop online. So if you’re a business owner, having a strong online presence is vital. The best way to build that presence is through SEO and content writing. When you use search engine optimization (SEO) in your content […]

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Strategic Content Writing: 7 Formatting Tips for Blog Posts

Sarah Edwards
  • 4 min read
  • Blogging
  • Blogging Tips Business Blogging Content Creation SEO Tips Writing Tips
Strategic content writing

When engaging in strategic content writing, it can be all too easy to focus solely on the words. While words form the foundation of any piece of content, the formatting you choose for your blogs will profoundly impact readability and performance. With that in mind, stay mindful of these seven formatting tips for strategic content […]

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Content Writing for SaaS: 7 Effective Strategies to Get You Started

Sarah Edwards
  • 5 min read
  • Writing Tips
  • Business Blogging Small Business White Label Content Writing Tips
Content writing for saas - tips to get started

The competition for SaaS companies is fierce. You have 30,000 competitors, with more coming online every year. As a tech company, you want to reach your users on the internet, an arena you both know and understand. Content writing for SaaS helps make it happen.  But your competition also knows that internet marketing and SEO […]

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  • Beyond the Legal Jargon: Mastering the Craft of Effective Legal Content Writing

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