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Beyond the Legal Jargon: Mastering the Craft of Effective Legal Content Writing

Sarah Edwards
  • 9 min read
  • Writing Tips
  • Blogging for Lawyers Content Creation Copywriting SEO Tips Writing Tips
A person sits at an attorney's desk, representing the favorable outcomes of legal content writing.

According to the American Bar Association, there are over 1.3 million lawyers in the United States, and 25% of them practice in just two states, California and New York. With so many attorneys vying for the attention of prospective clients, growing your business can feel like an uphill climb. You’ve run paid ads and built […]

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6 Essential Elements of an SEO Content Brief

Sarah Edwards
  • 4 min read
  • Content Planning
  • Content Creation Content Planning Copywriting SEO Tips Writing Tips
Essential elements of an SEO content brief

Since 71% of all businesses now have websites, it’s difficult for brands to stand out. This is where search engine optimization (SEO) strategies come into play, offering the chance to get your site noticed — and translating views and visits into revenue. To create content that gives your site a chance to climb search engine […]

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Should You Outsource Blog Writing to an Agency? 4 Things to Consider

Sarah Edwards
  • 5 min read
  • Outsource Content Creation
  • Content Creation Outsourcing SEO Tips Small Business White Label Content
Outsource blog writing to an agency

If you haven’t thought about whether to outsource blog writing, now is a good time to consider the benefits of outsourcing for your content marketing strategy. Blog writing is an essential part of any brand’s online presence. High-quality blogs do more than just improve your site’s rankings in organic search; they also give you a […]

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Expert Tips to Prepare Your SEO Content Strategy for 2024

Sarah Edwards
  • 4 min read
  • Content Planning
  • Business Blogging Content Creation Content Planning SEO Tips Small Business
Prepare your SEO content strategy

2023 is rapidly drawing to a close. It feels like just yesterday that you were formulating your SEO content strategy for 2023, and now it’s time to reflect on the results of your campaigns and prepare for the new year. The question is, how can your company do even better in 2024? What can you […]

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A Glimpse Into Copy Editor Services: How They Can Improve Your Content

Sarah Edwards
  • 5 min read
  • Writing Tips
  • Content Creation Copyediting Outsourcing SEO Tips Writing Tips
Copy editing services

Copy editor services play a crucial role in the content creation process. What’s the point of having informative, quality content written for your brand if grammatical or factual mistakes turn potential customers off? Even worse, taking shortcuts like duplicating content or plagiarizing can cause search engine algorithms to penalize your website. Preventing these issues before […]

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A Guide to Creating Effective SEO Content Briefs

Sarah Edwards
  • 4 min read
  • Content Planning
  • Best Practices Copywriting Inspiration SEO Tips Writing Tips
Creating effective SEO content briefs requires analysis

When you hire a writer to create content for your website, social media profile, or digital marketing campaign, the writer’s job is to produce excellent content that engages the reader and meets your search engine optimization goals. Your job is to offer clear direction and the tools they need. SEO content briefs help you accomplish […]

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Mastering the Art of SEO and Content Writing: Your Guide to Online Success

Sarah Edwards
  • 4 min read
  • SEO Tips
  • Best Practices Content Creation Copywriting SEO Tips Writing Tips
SEO and content writing go hand-in-hand

Most people turn to search engines for answers to everyday questions, and they’re more than willing to shop online. So if you’re a business owner, having a strong online presence is vital. The best way to build that presence is through SEO and content writing. When you use search engine optimization (SEO) in your content […]

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Strategic Content Writing: 7 Formatting Tips for Blog Posts

Sarah Edwards
  • 4 min read
  • Blogging
  • Blogging Tips Business Blogging Content Creation SEO Tips Writing Tips
Strategic content writing

When engaging in strategic content writing, it can be all too easy to focus solely on the words. While words form the foundation of any piece of content, the formatting you choose for your blogs will profoundly impact readability and performance. With that in mind, stay mindful of these seven formatting tips for strategic content […]

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Keyword Research: Why Is It Important?

Sarah Edwards
  • 6 min read
  • SEO Tips
  • Best Practices Content Creation Content Planning Content Tools SEO Tips
Keyword research and why it's important

Seemingly every month, Google revamps its ranking algorithms and moves the proverbial SEO goalposts. After each update, you must reexamine your SEO strategy and ensure your content is optimized for the latest standards. Fortunately, the global search behemoth and its counterparts have remained fairly consistent about one thing: the need for keyword research. Since the […]

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5 Tips for Creating Web Content that Actually Converts

Sarah Edwards
  • 4 min read
  • Website Content
  • Content Creation Content Planning Landing Pages SEO Tips Writing Tips
Creating web content - what you need to know

Despite spending countless hours creating web content, your conversion analytics report shows that your efforts have barely moved the needle. For whatever reason, your copy is not driving conversions like you had hoped, leaving you scratching your head and wondering what to do next.  Sound eerily familiar? If it does, you need these five actionable […]

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