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What’s the Difference Between Content Editing and Copy Editing?

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Sarah
  • 4 min read
  • Writing Tips
  • Copyediting Curating Content Readability Rewriting Saving Time
Copy editing vs. content editing

High-quality blog content is vital to improving your company’s online visibility. If you want search engines like Google to promote your content, it must be well-written and error-free. That makes copy and content editing essential to the content creation process.  If you’ve heard these terms before and assumed they were interchangeable, you’re not alone. It’s […]

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10 Reasons Why Your Company Should Invest in Ebook Creation Services

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Sarah
  • 4 min read
  • Ebook Content
  • B2B Services Build Your Audience Copywriting Ebooks Saving Time
A view of how to leverage ebook creation services

Over the past decade, the number of Americans who read ebooks has steadily risen: Approximately one-third of U.S. consumers have read at least one ebook in the last 12 months. With ebook creation services, you can capitalize on this trend, expand your company’s online presence, and establish your expertise within your vertical. You can also […]

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How to Create a Content Strategy to Hit Every Part of the Sales Funnel

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Sarah
  • 8 min read
  • Content Planning
  • Best Practices Content Creation Content Planning Sales Funnel Saving Time
Create a content strategy to hit the sales funnel

Learning how to create a content strategy that caters to every part of the sales funnel is essential to your organization’s marketing success.  Before clients purchase your goods or services, they navigate three possible buyer stages: awareness, consideration, and decision-making. Understanding this buyer journey and incorporating it into your content strategy is fundamental to its […]

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8 Great Blogging Productivity Tools

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Sarah
  • 7 min read
  • Blogging,  Writing Tips
  • Blogging Business Blogging Productivity Tools Saving Time Writing Tips
Blogging Productivity Tools

Successful blogging is a multi-faceted undertaking that requires more than just the skill of turning a phrase — bloggers must also produce quality content on demand. So while a background in English and a strong voice certainly help, increasing your productivity wherever possible is more important. However, productivity encompasses many facets, including organization, time management, […]

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