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How to Define Your Target Client in Your Legal Content

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Sarah
  • 4 min read
  • SEO Tips
  • Blogging for Lawyers Business Blogging Content Planning Sales Funnel SEO Tips
Defining your ideal client for legal content

How to Define Your Target Client in Your Legal Content According to the American Bar Association, there are approximately 1.3 million attorneys in the United States. With so much competition, it’s vital that you find ways to stand out. Savvy lawyers know that one of the best ways to rise above the noise is to […]

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Law Content Writing Matters: A Lawyer’s Guide to SEO

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Sarah
  • 13 min read
  • SEO Tips
  • Blogging for Lawyers Content Creation Content Planning Sales Funnel SEO Tips
Law content writing matters - here's why

In today’s hypercompetitive legal environment, maximizing your law content writing efforts is more critical than ever.  Nearly everyone who needs the services of a lawyer starts their search online through Google or Bing. If your law firm’s website isn’t up to snuff and you haven’t built an online presence, potential clients will walk straight to […]

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5 Ways to Generate Sales Leads From Your Real Estate Blog

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Sarah
  • 4 min read
  • Blogging,  SEO Tips
  • Business Blogging Lead Generation Real Estate
Generate sales leads for your real estate blog

A real estate blog allows you to do several things, such as optimize your web presence, raise your domain authority, and reach more targeted consumers. However, there is another benefit that real estate blogs can provide: consistent, high-quality sales leads. But this is a benefit many professionals miss out on because they don’t know how […]

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How to Find the Google Search Terms Your Customers Are Using

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Sarah
  • 6 min read
  • Content Planning,  SEO Tips
  • Content Planning SEO Tips Writing Tips
Google search terms

Understanding the internet can sometimes feel like you’re trying to decode the complexities of the universe. However, if you simply shrink things down to size, it can be a lot easier than you think. One small step that can have a big impact is knowing which Google search terms to target. You don’t need to […]

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10 Effective Strategies for Converting Your Blog Readers Into Customers

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Sarah
  • 7 min read
  • SEO Tips
  • Business Blogging Sales Funnel SEO Tips Writing Tips
Converting blog readers into customers

Your blog is an important extension of your website for several reasons. Most importantly, you can use it to better optimize your site as a whole. With frequently updated content, you can add trending keywords, increase your page rank, improve your advertising ROI, and generally bring in more targeted traffic. However, your ultimate goal should […]

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Outreach Marketing for a More Successful Blog

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Sarah
  • 6 min read
  • Blogging,  SEO Tips
  • Business Blogging Outreach Marketing Sales Funnel SEO Tips Writing Tips
Outreach marketing

If someone told you that you need to engage in outreach marketing for your blog, your response might be that the reason you created your blog was to market your business.  On the other hand, your blog might simply be a fun way to connect with other like-minded individuals. In that case, spending money on […]

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Why Long-Form Content Is Essential and How to Approach It

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Sarah
  • 6 min read
  • SEO Tips
  • Business Blogging Ebooks Lead Generation Long-Form Content SEO Tips
Why long-form content matters

Long-form content, whether in an evergreen piece or a blog post, faces an uphill battle when it comes to grabbing the reader’s attention. And that’s no wonder — once you learn that there are nearly 2 billion websites, all constantly clamoring for your eyes, time, and energy. This competition can be galvanizing, prompting content creators […]

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