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How to Find the Google Search Terms Your Customers Are Using

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Sarah
  • 6 min read
  • Content Planning,  SEO Tips
  • Content Planning SEO Tips Writing Tips
Google search terms

Understanding the internet can sometimes feel like you’re trying to decode the complexities of the universe. However, if you simply shrink things down to size, it can be a lot easier than you think. One small step that can have a big impact is knowing which Google search terms to target. You don’t need to […]

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10 Effective Strategies for Converting Your Blog Readers Into Customers

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Sarah
  • 7 min read
  • SEO Tips
  • Business Blogging Sales Funnel SEO Tips Writing Tips
Converting blog readers into customers

Your blog is an important extension of your website for several reasons. Most importantly, you can use it to better optimize your site as a whole. With frequently updated content, you can add trending keywords, increase your page rank, improve your advertising ROI, and generally bring in more targeted traffic. However, your ultimate goal should […]

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Outreach Marketing for a More Successful Blog

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Sarah
  • 6 min read
  • Blogging,  SEO Tips
  • Business Blogging Outreach Marketing Sales Funnel SEO Tips Writing Tips
Outreach marketing

If someone told you that you need to engage in outreach marketing for your blog, your response might be that the reason you created your blog was to market your business.  On the other hand, your blog might simply be a fun way to connect with other like-minded individuals. In that case, spending money on […]

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Hiring a Professional Writing Service: 5 Important Questions You Should Ask

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Sarah
  • 5 min read
  • Outsource Content Creation
  • Content Creation Landing Pages Outsourcing
Professional Writing Services - what to look for

Hiring a professional writing service for your website can provide excellent returns for your business. After all, in a world where rapidly advancing communications technologies can make or break your business, staying up to date is essential to remain competitive.  However, it’s not like you have time to update, write, and polish your own content. […]

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Create Compelling Blog Content Even in a Boring Industry

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Sarah
  • 7 min read
  • Writing Tips
  • Best Practices Business Blogging Content Planning Creativity Writing Tips
Create compelling blog content with Write Collective

You likely know that you need a business blog to bolster your SEO and consistently win new customers. But you might be wondering how you’re supposed to create compelling blog content when you don’t work in an industry that many consider to be exciting. After all, you might think that a travel blog is fun […]

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Why Long-Form Content Is Essential and How to Approach It

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Sarah
  • 6 min read
  • SEO Tips
  • Business Blogging Ebooks Lead Generation Long-Form Content SEO Tips
Why long-form content matters

Long-form content, whether in an evergreen piece or a blog post, faces an uphill battle when it comes to grabbing the reader’s attention. And that’s no wonder — once you learn that there are nearly 2 billion websites, all constantly clamoring for your eyes, time, and energy. This competition can be galvanizing, prompting content creators […]

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Statistics Don't Lie: Why Your Business Needs a Blog

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Sarah
  • 6 min read
  • Blogging
  • B2B Services Business Blogging Content Planning SEO Tips
The statistics show why your business needs a blog

As a business owner, you can’t afford to ignore any opportunity to build your authority and reach a new consumer base — which is precisely why your business needs a blog. You may already have an established digital presence (including a website and social media), but you can’t afford to ignore the potential benefits that […]

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Google Hangout (HOA): How to Grow Your Small Business With a Blog

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Sarah
  • 3 min read
  • Blogging
  • Blogging Small Business Writing Tips
grow your small business with a blog

In a recent Google Hangout (or HOA), I hosted a panel of successful online entrepreneurs and blogging experts with the purpose of helping small business owners learn how to grow their operations in the online arena through the creation of on-site blogs. The topics covered included in my Google Hangout included: The benefits of having a […]

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Welcome to the Write Collective Blog!

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Sarah
  • 2 min read
  • Blogging
  • Blogging
Sarah Harris - Write Collective

Welcome to the newly launched Write Collective website and blog! My name is Sarah Harris and I am the founder of Write Collective. Professionally, I have a passion for two things – writing and marketing – so starting this new venture that brings those two passions together was a natural progression for me. I’ve always […]

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