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What to Expect When Hiring a Content Writing Agency for the First Time

Sarah Edwards
  • 6 min read
  • Outsource Content Creation
A team meeting to discuss what a content writing agency can do

Have you decided to team up with a content writing agency? That’s a great call. But if you don’t know what to expect, it will be tough to differentiate a great partner from an average one. When you decide to outsource blog writing and content creation to a quality agency, here’s what the agency will do, […]

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AI Is Changing Digital Discovery for Businesses: How to Stay Visible Online

Sarah Edwards
  • 6 min read
  • SEO Tips
A computer and a cup of coffee on a desk as someone considers how to stay visible online with their business

According to McKinsey & Company, around 50% of Google searches feature AI summaries, and about three out of four results pages will feature them by 2028. To stay visible online, you need to start creating content for websites that appeals to both search engine algorithms and AI.  The good news is that the fundamentals haven’t […]

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What Is a Real Estate Copywriter, and Do You Need One?

Sarah Edwards
  • 6 min read
  • Outsource Content Creation
A house and a set of keys, inspiration for a real estate copywriter

Successful real estate agents will have solid networks of professional contacts, but these networks rarely include a real estate copywriter.  Ask any experienced agent, and they’ll show you a contact list full of go-to experts in just about everything: Your own contact list of reliable pros probably comes to mind. But do you have a […]

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Proven Ways to Hone Your Brand Voice on Your Website

Sarah Edwards
  • 6 min read
  • Website Content,  Writing Tips
A person speaking their into a microphone with content developed in their brand voice

Many business owners view their websites as little more than digital brochures. However, this simplistic view does not reflect the power of a distinctive online platform. Your website is the first real encounter a potential customer has with your business. Like with a strong handshake, your goal is to leave a lasting and positive impression […]

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Beyond the Legal Jargon: Mastering the Craft of Effective Legal Content Writing

Sarah Edwards
  • 9 min read
  • Writing Tips
  • Blogging for Lawyers Content Creation Copywriting SEO Tips Writing Tips
A person sits at an attorney's desk, representing the favorable outcomes of legal content writing.

According to the American Bar Association, there are over 1.3 million lawyers in the United States, and 25% of them practice in just two states, California and New York. With so many attorneys vying for the attention of prospective clients, growing your business can feel like an uphill climb. You’ve run paid ads and built […]

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Elevate Your Law Firm’s Online Presence: Key Strategies for Impactful Attorney Website Content 

Sarah Edwards
  • 8 min read
  • Website Content
  • Blogging for Lawyers Content Creation Landing Pages Outsourcing White Label Content
A computer in a home workspace, showing the means through which attorney website content is produced and shared.

Where do people turn when they need legal help? You might suppose that they ask friends or family members or use a legal directory. While these are common approaches, about 50% turn to the internet first. If you don’t have a strong online presence, there’s a good chance you’re missing out on a whopping 50% […]

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From Briefs to Blogs: Revolutionizing Your Growth With Effective Content Marketing for Law Firms

Sarah Edwards
  • 11 min read
  • Outsource Content Creation
  • Blogging for Lawyers Content Creation Content Planning Outsourcing White Label Content
An eager attorney meets with a new client after discovering the value of content marketing for law firms

Did you know that spending on outside legal counsel will reach $71.2 billion in 2021? Total spending on outside legal services in the U.S. has been steadily growing for nearly a decade. However, there are roughly 1.3 million attorneys in the nation, most of whom are fighting for the attention of prospective clients. To be […]

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6 Essential Elements of an SEO Content Brief

Sarah Edwards
  • 4 min read
  • Content Planning
  • Content Creation Content Planning Copywriting SEO Tips Writing Tips
Essential elements of an SEO content brief

Since 71% of all businesses now have websites, it’s difficult for brands to stand out. This is where search engine optimization (SEO) strategies come into play, offering the chance to get your site noticed — and translating views and visits into revenue. To create content that gives your site a chance to climb search engine […]

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Should You Outsource Blog Writing to an Agency? 4 Things to Consider

Sarah Edwards
  • 5 min read
  • Outsource Content Creation
  • Content Creation Outsourcing SEO Tips Small Business White Label Content
Outsource blog writing to an agency

If you haven’t thought about whether to outsource blog writing, now is a good time to consider the benefits of outsourcing for your content marketing strategy. Blog writing is an essential part of any brand’s online presence. High-quality blogs do more than just improve your site’s rankings in organic search; they also give you a […]

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What Does a Ghostwriter Do?

Sarah Edwards
  • 4 min read
  • Outsource Content Creation
  • Blogging Content Creation Copywriting Outsourcing White Label Content
What does a ghostwriter do

When it comes to promoting your business, your content needs to be engaging, persuasive, and optimized to effectively boost your sales. If you’re having trouble checking all of those boxes, a ghostwriter can swoop in and save the day. Chances are good that you’ve heard of ghostwriters before. But what do these professionals do, exactly, […]

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Recent Posts

  • What to Expect When Hiring a Content Writing Agency for the First Time
  • AI Is Changing Digital Discovery for Businesses: How to Stay Visible Online
  • What Is a Real Estate Copywriter, and Do You Need One?
  • Proven Ways to Hone Your Brand Voice on Your Website
  • Beyond the Legal Jargon: Mastering the Craft of Effective Legal Content Writing

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