What Does a Ghostwriter Do?
When it comes to promoting your business, your content needs to be engaging, persuasive, and optimized to effectively boost your sales. If you’re having trouble checking all of those boxes, a ghostwriter can swoop in and save the day.
Chances are good that you’ve heard of ghostwriters before. But what do these professionals do, exactly, and is there any benefit to hiring one to write content for your company? The experts at Write Collective are here to break it all down.
Ghostwriters are extremely common in the literary world. Think about popular authors like James Patterson who publish multiple novels every year. While many of us would like to believe our favorite writers are superhumanly prolific, the truth is that many of them collaborate with ghostwriters.
Countless books get published under the name of a single credited author when they’re partially (or sometimes fully) written by a completely different person.
A writer looking to publish numerous books in a short span or a celebrity writing an autobiography may seek out a ghostwriter for help. These authors are compensated for their work, but they usually aren’t credited.
Ghostwriters are everywhere, and they aren’t limited to best-selling fiction novels or celebrity self-help books. Many businesses employ ghostwriters to draft their marketing content. This ensures that the copy is up to industry standards while channeling the unique voice of a particular brand.
Ghostwriters work on books, e-books, blog posts, articles, and just about every other type of content imaginable, receiving instructions from the credited author or collaborating with them directly.
The credited author might have an interview with the ghostwriter to give them the information they want them to write about or send them an outline to follow. They can also take a more hands-off approach, letting the ghostwriter take a topic and run with it.
As a business owner, you can give your ghostwriter a subject to write about or let them select their own based on their knowledge of SEO and content marketing as a whole. They can produce various materials for your brand, from blogs and social media posts to white papers and e-books.
When a ghostwriter provides a piece of content for your website, you can publish it either under your name or that of your business. Your readers will never know your copy was created by someone other than you or an in-house content writer.
As a business, you want to post as much quality content as possible to boost your brand’s SEO and generate more leads. Hiring a ghostwriter can help you achieve this goal. Here’s how.
Ghostwriters are experts at the written word. If you aren’t a writer but have some great ideas and expertise you want to share with your audience, a ghostwriter can take your insights and translate them into polished, high-performing SEO content.
As a business owner, you don’t always have ample time to write and optimize content for SEO purposes. A ghostwriter can crank out professional-grade verbiage quickly yet efficiently, allowing you to focus on other important matters without sacrificing your brand’s content quality.
Content is king in contemporary marketing. In 2022, global content marketing industry revenue was valued at roughly 63 billion dollars. Publishing optimized content on your website and social media channels is a surefire way to boost your brand’s online visibility and sales.
By hiring ghostwriters, you can have multiple people working on multiple pieces of copy simultaneously. This allows you to post content frequently, improving your chances of showing up on the search engine rankings.
Ghostwriters can help your brand excel in the online space. However, it can be difficult to entrust your business to people you don’t know — after all, they’ll be posting content that impacts your brand reputation under your name.
You can rest easy when you partner with a premier content marketing agency like Write Collective. Our content creators are ace ghostwriters, and there will always be multiple professionals checking and double-checking their work to ensure that it meets your high standards. To learn more about how we can help your business thrive with top-tier content, explore our content packages today.