A Glimpse Into Copy Editor Services: How They Can Improve Your Content
Copy editor services play a crucial role in the content creation process. What’s the point of having informative, quality content written for your brand if grammatical or factual mistakes turn potential customers off? Even worse, taking shortcuts like duplicating content or plagiarizing can cause search engine algorithms to penalize your website.
Preventing these issues before they can wreak havoc on your brand is easy when you use a copy editor service. Find out how these services can improve your content and help boost your online visibility.
During the content creation process, copy editors check content for mistakes and inconsistencies and aim to improve its readability and format for SEO best practices. Some responsibilities of a copy editor include:
Trained to review written material for grammar, spelling, and punctuation errors, copy editors ensure all content follows the appropriate style guide and is consistent from start to finish. Additionally, they ensure all content matches your brand’s unique voice.
A survey in 2022 found that 53% of marketers believed their content marketing strategy wasn’t successful. If you’re looking to improve the quality of your content, copy editors can help. A skilled editor will make suggestions to enhance your content in a myriad of ways:
- Improving sentence structure and flow
- Improving readability and comprehension
- Boosting SEO
Copy editors may rephrase or rewrite sentences, move paragraphs around, and remove redundancies that interrupt the flow of the content. They’ll also check for any inaccuracies in the information that could negatively impact your business’s credibility.
After a copy editor reviews a piece of content, they often provide feedback about the changes they made, why they made them, and how the author can improve future content. These valuable insights can help your business publish better content that draws more readers in and boosts sales.
When researching copy editor services, you may wonder what the difference is between proofreading and copy editing services — or if there’s even a difference at all. Keep the following in mind to ensure you make the right choice for your brand:
Proofreaders typically focus on technical concerns like punctuation and spelling errors, while copy editors make more extensive revisions and also look for factual mistakes in copy.
Proofreaders edit faster because of their focus on grammatical and spelling mistakes. Since copy editors fact-check, they generally take longer to review the content and submit feedback, but they’re more thorough as a result.
Both copy editors and proofreaders are trained to spot mistakes, no matter how small. However, copy editors usually have additional training in technique and style. They’re more likely to have degrees in English or related fields and a strong background in evaluating punctuation, grammar, and style.
If you’re looking for editing assistance for more than one content project, it may be a better fit to hire a copy editor for your business than to hire a proofreader. Some agencies offer long-term partnerships and include all-in-one services — from writing to editing and everything in between.
Copy editors can help take your content to the next level and make improvements that boost your company’s SEO. If you want to stay ahead of the competition, a copy editor well-versed in digital marketing can make a significant difference in converting curious prospects into loyal customers.
But how can you find a copy editor who will meet your business’s unique needs? Partnering with a content marketing agency can ensure your company maintains a strong presence online. An agency will review your goals and come up with a strategy involving:
- Long-form blogs
- Google Business Profile micro-blogs
- Social media blurbs
- Lead gen content
- Email newsletters
- Guest blogs
An expert team will not only create this SEO content for your business but also edit it thoroughly, ensuring all content uploaded on your site or promoted to your customers is well-written and mistake-free.
Common mistakes when hiring copy editors include picking someone who doesn’t have experience in digital marketing, hiring an editor who is untrustworthy or unreliable, or partnering with an editor outside of your budget. Fortunately, you can avoid these mistakes when you work with Write Collective.
Write Collective offers all-in-one content marketing services, including copy editing, that can take your business to the next level and drive sales. We offer various plans to work with your needs and budget. Explore our content marketing packages for more information and get one step closer to boosting your online visibility.