Hiring Writers Can Be Challenging — How a Content Writing Agency Makes It Simple
Content is king when it comes to digital marketing. It generates over three times as many leads as outbound marketing and costs 62% less. A robust content marketing strategy should be on every business owner’s priority list, but few have time to write their own content. Hiring writers can help you keep up with your content demands.
Many business owners hire writers to produce high-quality, search engine–optimized blogs and landing pages. But in the hustle and bustle of running a business, taking the time to vet, train, and supervise new hires can be challenging. That’s where a content writing agency makes things simple.
While many freelance writers are good at what they do, they may not be the best option for your needs. How can partnering with a content writing agency be more beneficial to your brand than hiring independent freelancers?
Freelancers can be expert writers, but not every writing professional is an expert in your industry. Additionally, the writer you hire must be well-versed in relevant trends and content that will resonate with your audience. Finding this ideal candidate can take some time.
A content writing agency, on the other hand, has a team of writers with a broad range of skills and expertise. That means the agency can select a writer with experience creating the type of content you need. An agency also has more resources, including access to up-and-coming tools and technologies that make their work more well-rounded.
If you aren’t looking for a lot of copy, a freelancer can do a decent job keeping up. However, agencies allow you to scale your content at will and are better equipped to handle large-scale projects that demand a high content volume.
If you’re a brand with big ambitions, an agency can put you on the map with a consistent flow of high-quality content.
Your website will always require new content. Therefore, it’s ideal to form long-term partnerships with writing professionals you can trust. Content writing agencies have the resources to build a deep understanding of and connection to your brand while executing a long-term content strategy that drives conversions.
In contrast, you’ll never know whether a freelancer will stay beyond the next assignment.
When hiring writers, you want the best services at the lowest costs. Freelancers are independent contractors without ties to a company, so many of them charge high rates for their work — and that high-priced work could be of poor quality.
Content writing agencies work for your benefit, typically charging a fixed price with no hidden charges. Agencies also have various packages and payment options, and you can pick an appropriate plan for your budget and needs.
Content writing agencies offer consistency, as they have the bandwidth to handle a high volume of work without burning out. Most freelancers have other clients, so you may run into issues with them missing deadlines or not producing their best work every time.
The last thing you want to worry about when hiring writers is a legal issue. Content writing agencies will usually ask you to sign a contract, showing they care about your (and their) rights. This also ensures stability and a continuation of work so that you won’t suddenly be left without a way to fulfill your content needs.
On the other hand, freelancers don’t usually offer lengthy contracts. A freelancer can disappear at will, and you won’t have the legal resources to do much about it.
Freelancers aren’t difficult to communicate with, but they don’t need to talk with you consistently. They’ll get information about the project in the beginning and let you know once it’s complete — that’s typically the extent of it.
However, an agency will have on-staff support, offering constant communication to address your questions or concerns throughout the content creation process. Agencies also have access to project management software that freelancers may not have.
When hiring writers to deliver continuous, high-quality content at a significant volume, a content writing agency is the way to go. These agencies have the expertise, resources, and bandwidth required to handle your company’s content needs without breaking your budget.
Write Collective is a content writing agency specializing in digital marketing. Explore our content marketing packages to learn how our services can take your business to the next level.