What’s the Difference Between Freelance Bloggers and Freelance Writers?
Sarah Edwards
If you’re looking to increase your brand’s online visibility, hiring a freelance content creator is a great option.
You’ve probably heard the terms “freelance blogger” and “freelance writer” used interchangeably. If so, you might be surprised to learn that these are different types of freelancers.
What’s the difference between freelance writers and bloggers, and why is it important to make the distinction? Let’s break it down so you can determine which option will best support your needs and goals.
What Do Freelance Bloggers Do?
More than six million blog posts are published worldwide each day. Freelance bloggers write these posts online for their own blogs or someone else’s. They typically specialize in a particular topic and are experts within their niche.
Blogs can allow you to make money in the following ways:
1. Ads
Different brands can pay to advertise on blogs. For example, if the blog is related to cooking, a company that sells pots and pans may find it worthwhile to pay for ad space on that blog.
2. Affiliate Sales
A blog may recommend products and generate commissions if readers purchase these products using a unique link.
3. Sponsored Posts
A brand might pay another brand or individual to create a post about their experience using their product or service.
4. Sales of Their Products
Companies can develop their own products or services and use their blog posts to promote them.
Examining Freelance Writing
Freelance writers are hired by companies or individuals to work on various projects on an independent basis. Freelancing encompasses many different types of writing work, including (but not limited to):
- Articles
- Press releases
- White papers
- Blogs
- Landing pages
Freelance writers often have the flexibility to set their own rates and hours. They might work with numerous clients, agreeing on a set amount of work and how much they’ll be paid to complete it.
Freelance writers usually have multiple sources of income, often in the form of different clients. Each client provides the parameters of a specific task, along with a deadline. When the project is complete, the client pays the writer based on the agreed-upon terms.
How Freelance Bloggers and Freelance Writers Are Similar
Freelance blogging and writing are similar in that they both offer the following benefits:
1. Flexibility
Freelance writers and bloggers can set their own hours, determining which projects they want to work on and when.
2. Income Potential
There’s no shortage of potential clients around the globe, which allows freelance writers to make a living doing what they enjoy from anywhere in the world.
Both options afford the opportunity to make money and build a successful career.
3. Freedom
Because freelance writers and bloggers can set their own hours and rates and decide for themselves when and where to work, both jobs offer the freedom that comes with this type of flexibility.
How a Freelance Blogger and a Freelance Writer Are Different
There are several key differences between a freelance blogger and a freelance writer. Here are a few of the most notable:
1. Expertise vs. Research
A freelance writer can write about multiple topics for different companies, conducting in-depth research to shape their content. In contrast, a freelance blogger often specializes in one specific niche.
2. Consistency of Pay
Freelance writers get paid on a per-project basis, whereas freelance bloggers constantly upload content to earn money from various sources.
3. Ghostwriting in Different Styles
Freelance writers may be asked to create content in a variety of formats, including press releases, landing pages, whitepapers, and more. Blog writers, however, typically specialize solely in blogs.
Deciding Between a Freelance Blogger and Freelance Writers
The choice of blogging vs. freelance writing comes down to several factors. But if you want to enjoy a consistent brand voice across all of your channels, it may be helpful to go with a more well-rounded writer.
If you already have a blog and want to give your business a boost with increased search engine rankings, explore our blog writing service packages today. When you’re ready to expand out into other types of content, we can help you scale!
About Sarah Edwards
Sarah Edwards, the founder of Write Collective, is an SEO and content marketing expert with a strong track record in helping businesses, agencies, and individuals in every sector establish credibility online with strong links, optimized webpages, and superior copy.