What Role Does a Website Content Writer Play in Digital Marketing?
Sarah
You need to pinpoint the value of an investment before you feel comfortable taking the leap. And when you’re considering hiring a website content writer for your business, you want to know what they will do to enhance your digital marketing efforts.
Website content writers have a complex job in today’s digital marketing landscape, and not all business owners understand what they bring to the table. An expert content writer will have the following valuable skills, each of which can boost your marketing reach and move you closer to your business goals.
Creating Engaging Content
To have a successful digital marketing campaign, you must have engaging content. If your blog posts don’t draw readers in right away, site visitors will likely abandon your page, and it will be difficult to position yourself as an expert or encourage consumers to make a purchase.
Your website content writer will build up your authority by using digital content best practices that keep readers interested at every step. Since many site visitors simply scan your content for relevance, an expert will ensure your headings are clear so that readers can determine immediate value and continue engaging with your website.
Carrying Your Brand Voice to Your Target Audience
Every brand has a voice that defines its personality and how it relates to customers. This voice could be humorous, quirky, authoritative, straightforward, friendly, or casual. Regardless of how you represent your brand, customers will take note of your brand voice when they encounter your company.
If you work with expert writers through a digital marketing agency, the writers can pick up on your brand voice and infuse it into each piece. Part of a writer’s role is to help you create consistency in your brand experience so you can meet customer expectations.
Crafting Compelling CTAs
Once your reader finishes the content on a page, what do you want them to do with the information they’ve learned? The answer to this question will determine the style of your content and drive an effective call to action.
A skilled website content writer will create a captivating call to action that encourages your reader to make a move. Whether you want your reader to sign up for your mailing list, contact you for a consultation, or purchase a product, your writer will ensure the call is clear and persuasive.
Integrating Keywords for Traffic
Keywords are the foundation of every digital marketing strategy. Most potential customers will find your website via a web search. Strategically including keywords on each page helps Google and other search engines understand your site’s relevance to users searching for those terms.
An experienced content writer will incorporate your chosen keywords naturally throughout your landing pages so that they don’t interfere with readability. A content writing expert can also help you identify semantic keywords that create deeper meaning and cater to advanced search engine algorithms.
Supporting the Text With Relevant Links
A good website content writer understands the power of linking in search engine optimization strategies and uses that knowledge to boost your content in the search engine rankings.
Internal links help Google find, index, and understand your page’s content. External links not only help your reader gain important context from a relevant source but can also help with SEO by allowing Google to understand your website’s subject matter better.
Your website content writer will find relevant links and apply them to the right anchor text for maximum SEO results.
Hiring a Website Content Writer to Help You Reach Your Digital Marketing Goals
Website content writers play a key role in boosting your digital marketing efforts and bringing additional traffic to your site. However, the quality of the writer makes a difference, and it’s important to ensure they possess the proper skill set for the job.
Our team at Write Collective understands that digital marketing requires a multipronged approach that includes more than just grammatically correct blog posts. That’s why we offer comprehensive packages that cover everything from engaging content to keyword research, social media posts, and more. Place your order for one of our comprehensive content marketing packages today to access our full suite of services designed to take your digital strategy to the next level.