6 Mistakes to Avoid When Choosing a Blog Writing Agency
Sarah Edwards
Choosing a blog writing agency is a big deal — and it’s not an easy decision. With so many agencies of varying quality out there, how do you know which agency to partner with?
With a little guidance, you’ll know how to tell the difference between the worst and the best blog writing agencies. Remembering these common mistakes will help you avoid making the wrong choice.
1. Not Doing Your Due Diligence
Not all content agencies are created equal. It’s a mistake to simply type “blog writing agencies” into Google and go with the first option. You want to do your due diligence and make sure that the agency is as great as it claims.
Are there testimonials from clients? Have you communicated with the team to see if it can meet your needs? Before you fork over your hard-earned money, make sure you’re hiring a quality partner.
2. Going for Cheap Over Quality
Delivering professional blog content is a skill that writers and editors develop over many years. For that reason, it’s unlikely that you will find quality writers selling their services for the cheapest prices online. If you want quality work that can enhance your brand, you’ll need to invest in it.
3. Failing to Ask Whether the Agency Can Grow With You
If you’re a smaller business with one website, most agencies have the capacity you need. But if you have plans to grow, you’ll want to know that the agency can scale with you. When your business is in transition, the last thing you should worry about is finding a new agency that can keep up with your content needs.
Can the agency go beyond blog content to writing landing pages, email newsletters, and social media posts? You want a partner who understands the big picture and can help you execute over the long haul.
4. Failing to Find Out Whether the Agency Is Familiar With Your Industry
Google rates your content using a standard called E-E-A-T — experience, expertise, authoritativeness, and trustworthiness.
Search engine algorithms don’t just care that your content is grammatically correct and structured well; they also want it to demonstrate expertise in the subject matter. That’s difficult to accomplish if the blog writing agency you choose has no experience in writing for your industry or isn’t willing to learn.
You need writers who can write authoritatively on the topic, building trust with your visitors and the search engines so that you can rank highly and position your brand as the go-to source in your niche.
5. Failing to Review Samples
The only way to know if a blog writing agency can meet your needs and standards is to see its work in action. Review blog content samples from the agency and consider:
- How well the writers adhere to SEO best practices
- How engaging the content is
- How thoroughly the writers understand the subject matter
Without reviewing these samples, you could set yourself up for a major surprise when you receive your finished content.
6. Failing to Communicate What’s Important to You
When you outsource your blog writing, you have specific goals in mind. It’s important that you communicate those goals to the agency and that it responds favorably to them.
Are you trying to reach a certain audience, maintain a particular brand image or tone of voice, or communicate a set of values to your readers? Your blog agency should be ready to partner with you in achieving those goals. Otherwise, the copy you receive may hinder your business progress or take you in a direction you did not intend to go.
The Right Blog Writing Agency Can Help You Find Business Success
Nearly 20 years ago, tech mogul Bill Gates uttered the words, “Content is king.” In the current online landscape, those words still ring true. Whether it’s a social media post, YouTube clip, or pillar page, the content you publish online matters. The blog writing agency you choose to work with matters, too.
If you’re ready to build and scale your brand online, Write Collective can help. We offer professional SEO content catered to your industry. When you work with us, you’ll benefit from a dedicated account manager and a team who will take care of the end-to-end process. From strategy and planning to editing and review, we ensure your content reflects your business goals and brand voice. Select one of our tailored content marketing packages and see the difference a high-quality agency can make for your business.
About Sarah Edwards
Sarah Edwards, the founder of Write Collective, is an SEO and content marketing expert with a strong track record in helping businesses, agencies, and individuals in every sector establish credibility online with strong links, optimized webpages, and superior copy.