Why Your Small Business Needs a Blog to Thrive in 2023
Sarah
In the world of digital-first marketing, every small business needs a blog to maintain its competitive edge, including yours. Adding a blog to your website can help you thrive in 2023 by boosting visibility among prospective customers, providing another channel for getting the word out about your brand, and increasing your ranking on search engines.
Let’s dig deeper into why your small business needs a blog to succeed in 2023. By adding a blog to your site, you can:
Improve Your SEO Ranking
Search engine optimization is all about increasing your visibility on search engines by incorporating great content onto your website. When your site includes only a few service and landing pages, it can be tough to compete with more authoritative, content-filled domains.
Not only do you have a smaller digital presence, but you also have fewer indexed pages. The number of indexed pages a site has is one of the many factors that Google’s algorithm considers when ranking content.
Simply adding a blog to your existing site can result in a huge uptick in both visibility and traffic. In fact, some businesses have boosted site traffic by as much as 434% by adding blog content.
Why does it work? Having more blog posts will increase the number of indexed pages on a site. Adding extra pages of content also provides more opportunities to include target keywords and publish content that aligns with users’ search intents.
Build Links and Cross-Promote
Blogs are great tools for link building and cross-promoting products. Think of link building as a multidirectional highway that routes traffic to and from your site. Ideally, you want to focus on three types of links: internal links, external links, and backlinks.
Internal links route users from one page of your site to another, which keeps them on your website longer and gives you additional opportunities to nurture leads into paying customers. External links route users from your site to a third-party page and help build support for your claims, especially when citing statistics.
Backlinks are perhaps the most valuable, as they can be used to route traffic from other sites or platforms (like your social media page) to your blogs. When you have an extensive library of blog content, you can cross-promote your offerings and build links to further expand your digital presence.
Reach Consumers in All Phases of Their Journey
When you have your own blog library, you can craft content for each audience segment and customer group. You can use this opportunity to target consumers in each phase of the purchasing journey, whether they are ready to buy or are still learning about your products or services.
For instance, suppose that you run an HVAC company and want to use blogs to strengthen your new AC installation sales pipeline. You could create a blog that covers the signs it’s time to replace an HVAC system, another piece of content that highlights the benefits of buying a new AC, and a how-to guide that helps readers choose the right unit for their home.
This trio of blogs would allow you to reach consumers in the awareness, consideration, and purchasing phases of their journeys.
Increase Content Shareability
While some site visitors might share your landing or service pages with their networks, it is relatively uncommon. However, blogs are far more shareable, primarily because they feature educational or informative content, not sales material.
When creating blogs, focus on providing value to your readers with educational, entertaining, or interesting copy. If readers enjoy your content and feel it helped them answer a question or solve a problem they were facing, they are much more likely to share it with others.
Your Small Business Needs a Blog, but You Don’t Have to Create It Alone
As a small business owner, you are already juggling so many different responsibilities. With that much on your plate, the mere thought of starting a blog can leave you feeling overwhelmed, even though blogging would help you continue to thrive.
What’s the solution? It’s easy: Partner with Write Collective and let us take the hassle out of blogging.Our team of copywriters and editors will provide you with publish-ready content that matches your brand voice and delivers value for your target audience. Order a content marketing package today and let Write Collective start building your blog library.