5 Signs It’s Time to Outsource Your Content to Professional Business Writers
Sarah
Whether you’re a startup founder or a small business owner with limited staff, you know how important it is to market your company. After all, if no one knows about your organization, you will find it very hard to sustain growth and increase revenue. Working with professional business writers can get you where you need to go.
We’ll explore five signs that it’s time to outsource your content needs.
1. Your Content Is Inconsistent
In your company’s early days, you likely had more time to focus on growing your organization. However, you’ve picked up clients over time. You may need to oversee more employees. Publishing that weekly blog or social media update will likely fall by the wayside, which can harm your business over the long term.
Whether you realize it or not, potential customers and existing clients follow what you do online. If a new client visits your website only to find you haven’t posted anything new in the past year, they may think your business is inactive. You’ll lose the customer before they even start a conversation with you.
Partnering with professional business writers ensures you have a steady stream of content. You won’t need to worry about carving out an afternoon to write a 2,000-word blog each week. Instead, you hand the task over, and a skilled writer takes care of it for you.
2. You Don’t Enjoy Writing
You may be an expert in running your organization, but you’re probably not a professional writer. While writing is something everyone learns in school, it’s not something everyone enjoys. Why force yourself to do something you don’t like?
When you hire a professional business writer, you can rest assured the product will fulfill your content requirements. Additionally, you won’t need to worry about unengaging messaging, grammatical errors, typos, and other mistakes that can turn potential customers off.
Most business writers are full-time content creators. They spend their days working on blogs, articles, e-books, and pretty much anything that involves the written word. When you outsource business writing services, you can count on your partner to deliver quality content that addresses your clients’ needs and serves your company well.
3. You’re Failing to Attract an Audience
Do you regularly publish content but fail to attract any meaningful traffic? Putting in lots of time and effort only to see no reward can be highly frustrating. If that’s the case for you, it’s definitely time to turn to professional business writers for help.
Professional business writing providers aren’t just experts in writing; they also know how to construct an entertaining and easy-to-read article that provides value to your readers. They’re experienced in creating content that follows a logical structure and will incorporate semantic keywords naturally, bringing more readers to your website.
Without an audience that regularly gravitates to your website, you’re essentially spinning your wheels. Collaborating with small business writing services is the answer; turn to professional business writers for quality content that will bring in your targeted clientele.
4. You Need to Produce Content at Scale
Some companies don’t just publish one or two articles a week. Instead, they publish dozens or even hundreds. While major news organizations are the most likely to create several articles daily, some companies in highly competitive industries do the same thing.
Depending on your company’s focus, content may be the primary way you attract clients. If your competitors publish new content daily, you can’t afford to lag behind. Similarly, you’ll probably burn out pretty quickly if you try to handle your extensive content needs independently.
Working with professional business writers, particularly an agency with a team of qualified content providers on board, can give you the edge you need to produce blogs and articles at scale. You simply tell the agency what you need, and it will assign the work to qualified professionals who can handle it.
5. You’re Lacking a Content Strategy
Plenty of business owners fail to market their businesses properly, often because they don’t have a dedicated content strategy.
Creating content isn’t as simple as generating a few 1,500-word posts and uploading them to your website. Instead, you need to create content that will attract paying clients or potential customers who may need your services in the future.
Many founders fall into the habit of coming up with a few topics they think will resonate with their audience, only to hear the sound of crickets chirping after they publish.
The problem is usually poor strategy. Perhaps they’re posting content that’s interesting but doesn’t reach potential clients. Worse, they may be focusing on topics unrelated to their business.
When you work with a professional business writing agency, you’ll glean helpful insights that can improve your content marketing efforts. You’ll learn about content silos, keyword usage, and the importance of easily scannable text. Also, you may pick up tips you can use in other areas, like your email campaigns and social media accounts.
Turn to Professional Business Writers for Your Content Needs
It’s not easy to create ongoing, consistent content that attracts clients and showcases what you have to offer. You likely have a lot of other irons in the fire, like providing your clients with the services they want from you. Worse, you may find all your efforts at crafting engaging content go to waste, especially if you don’t have a solid strategy.
The solution is partnering with a content writing agency. A quality writing team will ensure you receive content that aligns with your company’s needs and helps you put your best foot forward with your target audience. Ready to collaborate with the skilled professional business writers at Write Collective? Check out our content writing solutions for businesses today!