How to Pick the Best Writing Team for Your Digital Marketing Agency
As a digital marketer, collaborating with a writing team allows you to offer your clients more services under one roof. Rather than telling your clients to find their own writers for their content needs, you can provide comprehensive services with the help of a team of talented, professional writers. However, how do you pick the best writing team to work with?
In this guide, we’ll explain what to look for.
A Skilled Team of Professionals Offering B2B Content Writing Services
Your first step is to find a B2B writing team that understands the art of quality blogs, articles, e-books, and other written content. Ideally, each member of the writing team will have several years of experience under their belt. They won’t be entirely new to following content briefs, keyword placement, and SEO best practices.
What Is B2B Writing?
In a B2B writing arrangement, your marketing agency partners directly with a content writing company that keeps a team of writers on its staff. Whenever your client requests new articles or other written content to support its marketing needs, you’ll reach out to your partner B2B content writing company.
Your B2B content writing agency will dole out your tasks among its writing team, assigning the content to the writers most able to take it on. The agency will manage the full writing and editing process, ensuring you receive a quality product that your clients will love.
What Is B2B Content Writing?
Think of B2B content writing as a fulfillment arrangement. Your digital marketing agency works in tandem with the content provider, providing it with a stream of ongoing writing assignments. In exchange, the B2B writing service returns quality work that aligns with your marketing needs.
When you hire B2B content writers, you won’t need to worry about employing a dedicated in-house writing team. You’ll also gain access to a bevy of talented professionals with expertise in various areas — something that can be highly attractive to clients in different market sectors.
A Team You Can Trust to Deliver Consistent Quality
When you pick the best writing team for your digital marketing agency, the writers will deliver consistent work that meets your clients’ expectations.
You won’t need to worry about missing keywords, major grammatical mistakes, or unengaging content. Requested external and internal links will be there, and you won’t find spelling errors or other distractions that reflect poorly on your digital marketing agency.
Your B2B content writing partner should deliver everything according to your timeline. You won’t need to worry about unfulfilled or late content requests. If one writer takes the day off, another team member will step up to assist.
Consistency is vital for any agency that offers content writing. But if you rely on a handful of in-house team members, one writer taking off a week for a vacation can significantly hinder your ability to fill your clients’ needs. When you work with a dedicated agency, you can rest assured that your tasks are taken care of.
An Agency that Can Show You Results
A person’s words are only as solid as their actions. When choosing a writing team, make sure to do your research. Does the provider work with other digital marketing agencies? What were their experiences? Can you find company reviews on sites like Trustpilot, and does the agency display verifiable customer testimonials on its website?
Ideally, you’ll want to partner with a writing agency that can show it has what it takes to support your writing needs. Check out the agency’s website and social media accounts. The website should include blogs and articles that demonstrate its writers’ talents.
If you know of any digital marketing agencies currently working with the B2B content writing provider, ask them whether they receive timely, consistent results. When you find a dependable provider, you’ll hear lots of positive praise.
Schedule a Meeting with Your Potential B2B Content Provider
A slick website doesn’t tell the whole story, so getting to know how your B2B content provider works behind the scenes is essential. The best way to do so is via a face-to-face consultation. You can meet in person or schedule a short video call.
Before your meeting, prepare a list of questions to help you get to know the people at the B2B content writing agency. A few questions you might ask include:
- What kind of expertise do your writers have?
- Do you have writers who cover an array of subjects?
- What are the most common types of content you cover?
- Can you show me examples of some of the content your writers create?
- How does your revision policy work?
You’ll likely have lots of other questions. Putting them on paper ensures you don’t miss anything. This thoroughness will also help a B2B writer understand exactly what you need and prevent miscommunication.
Look for Scalability
Many smaller writing agencies have a limited staff. An agency with just a few hands on deck will struggle to meet your content needs if you have a sudden influx of clients. You’ll experience this same problem if you rely on a small in-house team or a handful of independent contractors.
You can’t always predict the needs of your clients; you may need dozens of articles one week, but the following week may be dry as a desert landscape. Find an agency that’s willing to grow with you. It will make sure its writing team is large enough to support your needs as your client base grows.
Pick the Best Writing Team for Your Needs
While we can offer some tips to get you started, you’ll need to do proper research to find a suitable team for your digital marketing agency. You’ll know you’ve found the appropriate partnership when you feel good about your choice. Need help figuring out how to pick the best writing team for your digital marketing agency? Explore Write Collective’s content writing services for agencies. We offer several packages that align well with most digital marketers’ needs.