FAQs and More: How Legal Content Writers Can Help You Answer Common Questions Your Clients Have
Sarah
Did you know that 60% of consumers turn to Help sections or FAQ pages on business websites? If you want to accommodate the needs of this pool of prospective clients, your law firm’s website needs a great FAQ page — or several of them. And the best way to create quality FAQ pages that answer common client questions is to partner with legal content writers.
A talented team of legal content writers will provide you with high-quality, informative content that informs and educates site visitors. By taking the mystery out of your services, you can encourage a prospective lead to schedule a consultation or contact your firm.
We’ll examine why FAQ pages are so important to your lead generation efforts, highlight the keys to a great FAQ page, and explore why you should connect with professional content writers to answer client questions.
Why Your Law Firm Website Needs FAQ Pages
Take a moment and consider the experience of seeking legal services from your client’s perspective. Regardless of what practice area you operate within, the core components of the client journey are quite similar.
First, someone encounters a legal concern and turns to the internet for help. Since you have done a great job optimizing your website for search, your page is at the top of the organic results. The user clicks on your page and looks for basic information about your practice and the issue they are facing.
For instance, the potential client might look for answers to these questions:
- How much does an attorney charge?
- How long will it take to resolve my case?
- Can I schedule a free consultation?
Even though you cannot provide personalized answers, you can offer some insights into the legal process. For example, you can inform the potential client that your practice does offer free consultations. Additionally, you could explain that every case is unique, but your firm strives to resolve each legal matter as efficiently as possible.
The reader will now feel much more confident in your practice and its ability to help them. They will also be more likely to schedule a consultation or contact your firm.
How to Create Effective FAQ Pages
Now that you know the “why” behind legal FAQ pages, it is time to add some to your site. If you want to maximize the reach and accessibility of your FAQ pages, make sure that you:
Conduct Research to Identify Common Questions
The first step in creating a great FAQ page is to conduct extensive research. What do potential clients want to know about your practice area? Once you answer this question, you can get to work creating informative content.
The simplest way to identify common questions is to visit a few competitor websites. Focus on the sites that are outperforming you in search engine rankings and compose a list of questions that these sites include on their pages.
Use Language that Is Easily Understood
Since FAQ pages are supposed to reduce client confusion, make sure to use easily understood language when writing your questions and answers.
Consider having a friend, support staff member, or other layperson review your content. Gather feedback from your reviewer and make adjustments to your responses.
Organize the Content in a User-Friendly Way
Make sure to order your questions in a way that makes sense. At the top of your FAQ list, include general questions, then progress into more specific ones. Don’t feel as though you need to answer every question you can think of. Stick with the basics and keep each set of FAQs focused on the topic.
When creating your FAQ content, you can take one of several approaches. The first method involves including a short FAQ section at the bottom of each landing or service page. Alternatively, you can create a larger, more comprehensive FAQ page. Or you can do both.
For most law firms, we recommend the third approach, as it ensures your FAQ content is easy to find.
Using Legal Content Writers to Answer Common Client Questions
Working with a legal website content writer is a great way to eliminate the headaches associated with creating FAQ pages. An experienced law firm content writer will:
Provide You with Engaging, Informative Content
It takes practice and skill to create engaging, informative content. Structuring the content in a way that captures your voice and speaks to the unique needs of your client base adds another layer of complexity.
Talented legal content writers are skilled at both aspects of content creation. They can write FAQs that inform and intrigue readers while conveying your professionalism, expertise, and skill.
Craft Concise Responses
As an expert in your field, it can be tempting to put your years of experience and wealth of knowledge on display when answering commonly asked questions. However, a talented legal content writer knows how to condense this information into concise, easy-to-digest answers that leave readers eager to learn more.
FAQs are meant to pique readers’ interest, not provide in-depth responses to their queries. Giving them a glimpse into your expertise will prompt them to contact your practice or schedule a consultation. Then, you can impress them with your experience and skill.
Structure FAQ Pages in a Logical Way
Leading legal content writers have written dozens of FAQ pages. They will lean on this experience to structure your content in a way that makes sense to the reader. Usually, this means starting with more general questions and then progressing to specific inquiries.
When composing your FAQ pages, law firm content writers will also prioritize queries based on user search intent. For instance, most users want information about legal fees and time frames for resolving their legal concerns.
Legal blog writers will organize your FAQ pages in a way that minimizes bounce rate and encourages site visitors to read more of the quality content you have provided them.
Help You Generate More Leads
Leveraging legal blog writer services to create your FAQ pages is an excellent lead-generation tactic. Think of FAQs as a way to seal the deal at the conclusion of a blog or service page.
Legal content writers generate FAQ pages that will boost your rankings, further enhancing your lead gen capabilities. You can even add schema markup to your FAQ pages to achieve rich results and maximize your visibility in search.
Let Write Collective Take the Hassle Out of Creating FAQ Pages
Between attending meetings, consulting with prospective clients, and working on active cases, you are already balancing a broad range of responsibilities. It’s hard to devote hours to legal content writing. That’s why Write Collective offers comprehensive legal blog writer services.
Our legal content creators are well-versed in a broad range of advanced legal topics, including:
- Family law
- Personal injury law
- Criminal defense
- Auto accidents
- Worker’s compensation
Write Collective’s talented law blog writers and eagle-eyed editors will create, refine, and optimize frequently asked question pages. Your publish-ready content will educate your clients, shed light on your practice area, and demonstrate your legal expertise.
Learn more about our legal writing services and browse through content samples today!