5 Signs of an Incredible Legal Content Writer
Sarah
Think of your law firm’s website as your digital office: It explains your services, introduces your legal team, and showcases your expertise in your field. Working with a legal content writer can ensure your website is full of content that highlights your authority and credibility in your practice area.
However, finding a writer who can handle that job isn’t always easy. Not just anyone can write about the law; you need someone who understands your practice area and knows how to create content that engages your audience.
Here are five signs that you’ve found the right legal content creator for your law firm.
1. Your Legal Content Writer Has Prior Experience in Your Practice Area
Finding legal blog writers with prior experience in your practice area means they’ll understand the legal concepts and complexities that apply to the content they create.
Many law school students, paralegals, and attorneys choose to branch out into legal blog writing services. Their expertise makes them highly attractive to law firms that need help marketing their services.
Instead of an independent writer — who may or may not be reliable — look for a writing agency with a team of skilled legal content writing and editing professionals. Write Collective’s legal writers will draft quality prose that sets you apart from your competition while ensuring the content aligns with current legislation and regulations.
2. Deep Understanding of Legal Terminology and Concepts
Legal terminology and concepts can be as foreign as a new language to a layperson. Many laws use highly complex vocabulary and wording that can confuse even the most skilled legal professionals.
To ensure your legal content doesn’t put your readers to sleep, you’ll want a law firm content writer who is entirely comfortable reading and translating legal language into layperson’s terms.
If you’re unsure whether a legal content writer has the necessary skills to do the job, ask them to write a few test pieces on complex legal topics. If they have the skills you’re looking for, you’ll receive a well-written article that summarizes legal concepts in an easily digestible format.
3. Exceptional Writing Skills
Writing isn’t easy. While most people learn to write papers and essays during high school and college, that doesn’t mean they have the skills to be professional writers.
Nonprofessionals often struggle to write content that captures their audience’s attention. Some find it challenging to consistently follow grammar rules or struggle to choose words that strengthen their content.
You want a team of professional law blog writers who have what it takes to deliver consistent content.
The most effective marketing strategies include a steady stream of articles that answer common client inquiries and keep your audience informed about changes in current legislation. An exceptional blogger won’t bat an eye at writing a 3,000-word article for you — to them, it’s just another day in the life of a writer!
4. Ability to Conduct Thorough Research
Your readers will rely on your website for up-to-date information on legal topics relevant to your practice area. That means you can’t afford to hand over your legal blog writing to someone who doesn’t understand how to source laws and regulations properly.
If your writer doesn’t grasp the concept of legal research or can’t find reliable sources for current legislation, the quality of your legal content will suffer.
You want a legal content writer who isn’t afraid to dive into complex legal topics by finding and dissecting current laws that support their articles. They’ll need to know how to properly cite legislation and ensure that any content they create is meticulously researched and accurate.
5. A Passion for Creating High-Quality Content that Delivers Results
Your law firm’s website serves several purposes, including generating quality leads and informing potential clients of legal concepts relevant to their issues.
If your website doesn’t answer a reader’s questions, they’ll leave and visit one of your competitors. You want a writer who feels comfortable creating content that engages visitors and keeps them on your website for as long as possible.
Every article on your website should be informative and comprehensive, giving readers a compelling reason to choose you as their attorney. Content that fails to hit the mark is a major turnoff to potential clients.
While some of your website’s pages will be more direct in their approach than others, each page needs to tie back to your legal offerings. Content that doesn’t align with your law firm’s practice area doesn’t serve the needs of your audience and can potentially drive them away.
Evaluating Legal Content Writers and Finding the Best Candidate for Your Needs
Not every writer is a good fit for your law firm, even if they have experience in your practice area. Some writers prefer professional prose, and you’ll notice a technical tone in their content. Others excel at the language of marketing, and their content will seem to be more sales-oriented.
Ask for writing samples to determine whether a writer can strike a tone that aligns with your law firm’s voice. These samples will also help you gauge your content creator’s knowledge and writing ability. The best writing agencies — like Write Collective — are happy to provide samples to help you decide whether they’re the proper fit for your firm.
Ready to Connect with a Legal Content Writing Professional?
At Write Collective, we understand the content needs of law firms. Our highly skilled legal writers are ready to craft compelling articles and blogs that will turn your readers into clients. Many of our writers focus exclusively on the legal industry, and we only accept 1% of applicants to our agency. To learn more about our legal writing services, check out the legal writing packages we offer. We’ll develop effective, SEO-optimized content that will answer your clients’ common inquiries and explain complex legal topics in lay terms.