Mistakes Therapists and Rehabs Make When Hiring Mental Health Writers
Sarah Edwards
Hiring the wrong mental health writers can lead to embarrassing and costly mistakes in your marketing campaigns. An inexperienced writer can make your website’s copy bland and uninspiring. Even worse, they might introduce factual inaccuracies, give poor advice, or include harmful language that directly affects your clients.
Mistake 1: Hiring Mental Health Writers Without Mental Health Experience
The mental health landscape is constantly shifting. While many writers have plenty of experience writing copy, they may not understand how much clinicians and mental health providers talk about mental health has changed dramatically in the last few years.
These are some examples of errors that an inexperienced mental health content writer might make:
- Not Using Person-Centered Language: Calling people with substance use disorders “addicts” or referring to people with schizophrenia as “schizophrenics”
- Using Outdated Terminology: Using “manic depression” instead of “bipolar disorder” or “multiple personality disorder” instead of the more recent “dissociative identity disorder”
- Making False Claims: Saying that everyone who experiences clinical depression can achieve recovery by taking medication
Hiring a mental health writer with real experience, either through a background in mental health work or a proven track record of writing for mental health organizations, can ensure that these mistakes don’t appear on your website.
Mistake 2: Not Using Research as a Tool
Therapists and rehabs can help people overcome their mental health challenges. But just saying so isn’t enough to let your blogs, articles, and social media posts rise to the top; they also have to be supported by clinical and academic evidence.
In search engine marketing, high-quality and authoritative links to outside resources can galvanize your content to reach ever greater heights.
By including references, citations, and links to academic papers, government agencies, and national organizations, you can prove to your potential clients and search engine algorithms that you can truly deliver on your promises.
Mistake 3: Expecting Low-Cost Writers to Make High-Value Results
Online copywriting for therapists, rehabs, and mental health treatment centers is more important than ever. Yet content writing has undergone a dramatic change in just a few years: With AI-powered tools, low-cost copy is readily available. However, choosing this route for your organization is a mistake.
Every dollar counts in making your business successful, but you can’t expect great results from hiring the lowest tier of mental health content writing. It only produces bland, generic, and unsuccessful articles in an already saturated space.
While you shouldn’t have to break the bank for successful writing, hiring writers who have real experience, proven results, and engaging copy will make your digital marketing strategy begin to thrive.
The Solution: Write Collective
Write Collective’s team of passionate, experienced, and knowledgeable mental health writers is ready to kick your organization’s online marketing into overdrive.
With content marketing packages at reasonable prices, an educated and passionate writing staff, and an in-house editing team to dial in results, we’re here to provide content writing for rehabs, copywriting for therapists, and everything in between.
Reach out to our team to get started today.
About Sarah Edwards
Sarah Edwards, the founder of Write Collective, is an SEO and content marketing expert with a strong track record in helping businesses, agencies, and individuals in every sector establish credibility online with strong links, optimized webpages, and superior copy.