Outsource Article Writing: 5 Ways It Can Attract More Patients to Your Dental Practice
Sarah
Running a dental practice isn’t easy. Not only do you need to care for your clients, but you also need to keep on top of your practice operations. Activities like marketing can eat into your available time. That’s why many dental practitioners choose to outsource article writing and other marketing projects.
Maintaining an appealing website is one of the best ways to improve awareness of your practice and build your authority in your service area. Your website should be a source of information for your current and future patients and present you as a dentist they can trust.
You can rely on outsourced content writing providers to create articles for your website and other features, like your email newsletter. Here are five ways outsourced content can benefit your dental practice.
1. Engaging Copy Is More Likely to Turn Readers into Patients
While you can write articles and blogs for your website, it will take time away from your other responsibilities. You can’t guarantee your content will attract readers. That’s why hiring medical copywriters is crucial. Many dental content writers are full-time workers, and they know the ins and outs of drafting content sure to attract your audience.
When you outsource article writing to someone specializing in it, you can guarantee that your blogs will engage your clients who read them. People who enjoy your content will be more likely to become your patients, increasing your revenue and the size of your client base.
2. Professional Writing Can Help You Promote Yourself as a Local Authority
Dental copywriters are familiar with all topics related to dental health, including caring for abscessed teeth, oral hygiene, impacted wisdom teeth, and oral surgery. While they can’t claim to be dentists themselves, their experience writing and researching their articles ensures you’ll get professional copy that presents you as an authority.
Readers who visit your website or find your content through search engines are more likely to see you as a credible dentist if your articles address critical topics important to dental health. An outsourced writer will ensure they localize your articles so they rank highly for anyone searching for help with common dental problems in your area.
3. Outsourcing Articles Allows You to Publish Content More Frequently
Realistically, how often do you have time to sit down and crank out a 1,000-word article? Between caring for your patients, overseeing your staff, and finding time for your family, chances are that writing blogs doesn’t rank highly on your list of priorities.
You might find time to write one blog a month. That’s completely understandable and is another reason dentists prefer outsourcing writing to qualified service providers.
Take a look at some of your competitors’ websites in your area. Those who have fully developed websites with lots of content and frequent blog posts probably rank higher in your search results than those who don’t. That also means they’re likely bringing in more clients than practices that don’t put much effort into their digital marketing efforts.
When you outsource content writers, you can scale your publishing efforts up and down as you please. If you don’t have much existing content on your website, it’s best to fill it up quickly. Then, you’ll set up a regular publishing schedule, such as one to two articles weekly.
Over time, your efforts will pay off, and you’ll see an uptick in new patients requesting an appointment with your practice.
4. Outsourced Copywriting Allows You to Focus on Your Practice
When you outsource your medical copywriting activities, you hand the task over to qualified writers who will develop professional content around the topic of your choice. You no longer need to fit writing into your busy day. You also don’t need to rely on your team to produce written content for you either.
While many dental practitioners pride themselves on running their offices from end to end, writing wasn’t what you went to dental school for. Your talents lie in treating your patients, not writing articles. If you’re writing your own articles, you may find they’re overladen with medical terminology your patients won’t fully comprehend.
Instead of trying to do everything yourself or tasking your already-busy office staff with the job, outsource article writing to a trustworthy content provider.
5. Invite Clients Who Need Dental Care to Visit Your Office
Many people have a fear of the dentist. Perhaps they had an awful experience as a child, or they think they’ll need treatment that may be painful. Whatever the reason, some individuals choose not to engage in regular dental care, which can lead to further problems down the line.
When you outsource article writing, you can ask the writers to create content that brings those who need dental care into your office. Many people aren’t aware of the repercussions of not seeing a dentist. They don’t know that dental conditions can impact their health in other ways, increasing their risk for cardiovascular issues, diabetes, and even arthritis.
When you provide your audience with the information they need to make informed decisions about their dental hygiene, you empower them to take action. They’ll see that the consequences of avoiding dental care can have a disastrous impact on their general health.
Sometimes, a little push in the right direction can help someone overcome their fear and get the dental checkup they need.
Outsource Article Writing with Professional Dental Copywriters
Let’s be clear: When you outsource article writing for your dental practice, you’ll receive a steady stream of content ready to publish without lifting a finger. You can say goodbye to trying to fit writing into your already jam-packed schedule and hand the task over to qualified copywriters who will do it for you. Over time, you’ll reap the benefits from your content, helping you attract new patients to your practice. Ready to get started? Order blogs from Write Collective today!