Supercharge Your Agency with Outsourced Content Writing
From pursuing higher search engine rankings to tracking your clients’ analytics, the day-to-day operations of a successful SEO or digital marketing agency are jam-packed with urgent obligations that preclude the creation of high-quality content. This is where outsourced content writing comes in.
When you outsource content writers, you’re contracting a team with the bandwidth, enthusiasm, and skills to generate the content your clients need. You lessen the burden on your internal team without missing a step, leading to better results for your clients without adding to your workload.
Read on for more ways outsourced writing can benefit you and your agency.
Benefits of Outsourced Content Writing for Agencies
Digital marketing and SEO agencies may struggle to keep up with the sheer volume of content some of their clients require, particularly when a current event associated with their industry arises.
However, agencies can ease these struggles when outsourcing their content needs for various purposes, including:
- Blog content
- Geo-location content
- Social media content
- Email marketing content
- Press releases
By offloading content demands to a reputable content provider, agencies can achieve multiple benefits.
Take Your Time Back to Focus on the Fundamentals of Your Business and Client Satisfaction
Quality writing takes time. Composing a solid 500-word piece of content that delivers results for your clients can take one to two hours. It could take longer — even days — if it’s a lengthier or more complex piece.
But you have other things to worry about, such as finding new leads and nurturing your existing client base. Outsourcing your content needs puts a wealth of time back in your hands so you can focus on the bigger picture.
Make Things Easier for Your Account Managers
Even if you’ve delegated most content-related work to individual account managers, their talents are not put to their best use in editing, proofreading, and managing revisions. Account managers generally have their plates full, ensuring your clients are happy and building relationships. They also may not have the trained eye to ensure tone-accurate, factually correct, and well-written content.
Outsourcing your content creation needs relieves your account managers of a significant burden they’re not equipped to handle, improving job satisfaction and increasing employee retention. You also ensure that your clients get the priority support they paid for, retaining your existing client base and keeping them happy.
Match Any Client’s Voice with Outsourced Content Writing
Trained copywriters are experts at analyzing and adopting a brand’s identity for use in any blog or landing page. This adaptability is crucial for getting the details right in various elements, such as tone, sentence structure, and formality.
However, your internal team may not be as fluent in adopting different voices and writing styles. This can greatly increase the time it takes to develop content and drastically reduce how personalized it looks and feels. Ultimately, when you outsource content writing services, you can help your clients achieve brand consistency — a trait that can increase revenue for your clients by 33%.
Enjoy Scaling Support as Your Agency Grows
The more clients you accrue, the more quality, high-impact content you must produce. Even if you have professionally trained copywriters on your staff, it can be difficult to efficiently scale your team to meet the increasing demands of your clients.
But outsourced copywriting for agencies helps you scale as your clients do the same. Reputable content-writing firms can generate a large amount of buzz-worthy content without you needing to hire additional writers and editors. They can also do it promptly to ensure your clients remain at the forefront of their industries.
Own All the Rights to Your Content
If you’ve considered outsourcing content writing, you may be turned off by the idea that the agency that writes the content owns it and will demand a byline. But with a white-label content writing service, you will own all the rights to the content you acquire. The service will basically function as a ghostwriter — a professional, high-quality ghostwriter that can deliver an incredible amount of polished copywriting at scale.
Rise Above Your Competition and Skyrocket Client Satisfaction with Write Collective
Content writing is one of the most powerful methods for broadening brand visibility, improving lead generation, nurturing customer retention, and enriching public perception. When your clients need high-quality content writing, turn to the pros at Write Collective for white-label content that you can provide to boost your clients’ success.
Write Collective has the talent and expertise to fulfill your content needs. From landing page content to comprehensive content marketing packages, we can relieve your workload while delivering copy that will elevate your reputation.
Request a consultation with us and start getting your time back today.