Top Benefits of Outsourcing Writing Services for Law Firms and Attorneys
Sarah
No matter what type of law you practice, one thing is certain: You have competitors who want to win the same clients you do. Even if you’re the top legal firm in your field, with numerous awards and winning verdicts that no one else in the business can claim, you can’t ignore the importance of written content for attracting new clients. For help, many law firms consider outsourcing writing services.
Articles and blogs give potential clients the first impression of your legal firm. And if your content ranks highly, you’re more likely to see the benefits of a strong content strategy through increased initial consultations.
Of course, continually cranking out legal blogs cuts into the time you can share with your clients. That’s why many law firms turn to outsourced content writing services.
Polished, Professional Copy from Legal Copywriters and Editors
Outsourcing writing services means you’ll put your content needs in the hands of experienced writers and editors who understand what it takes to attract clients. They craft articles and blogs that address your audience’s basic questions and establish your credibility in your practice area.
An outsourced writer specializing in legal topics has experience writing legal copy for multiple law firms. Every day, they address new topics relevant to specific practice areas and answer potential clients’ basic legal questions, such as the statutes of limitations for personal injury lawsuits in different states.
Working with a professional legal content writing service means you can rest assured that your marketing needs are met while you focus on other, more pressing matters — like your current caseload. Each written article undergoes a thorough fact-checking and editing process, ensuring your content is relevant, authentic, and accurate.
A Consistent Posting Schedule for Large Quantities of Legal Blogs or Landing Pages
Often, new legal firms handle their initial copywriting needs in-house. While managing your legal content writing is cost-effective in the early stages of your business, it’s hard to keep up with once your firm takes off. Your focus turns from finding new clients to handling the work you went to law school for: representing clients in the legal process.
However, dropping your regular publishing schedule isn’t an option. If you stop providing content, your search engine rankings will drop, impacting your ability to attract new clients who need your help.
The solution is outsourcing writing services to take care of your legal copywriting needs. An outsourced writer will maintain your publishing schedule, ensuring you continue to produce content that builds your client base.
Your legal firm’s website should also include landing pages that encourage potential clients to take the next step with your firm, which is usually scheduling a consultation.
Many law firms make the mistake of creating dull landing pages that don’t resonate with their clients. But when you outsource content writing services, you’ll experience the benefits of high-quality landing pages that distinguish your law firm from others in your area.
Reducing Burdens on Staff
You rely on your legal staff for many tasks: managing your schedule, overseeing your billing process, and providing other administrative support. While they can provide you with written legal content, they’re not likely to have backgrounds as professional writers. You can alleviate the extra burden on your team by outsourcing writing services.
Outsourced writers regularly write blogs for lawyers. They know how to research current laws to ensure your content remains up to date and accurate. You won’t need to rely on your staff (or yourself) to address topics related to your client’s needs.
Working with a professional agency ensures you publish an ongoing stream of quality blogs for law firms. You won’t need to ask your paralegal to spend half their day drafting a 3,000-word article on car accident laws in Iowa; instead, you can hand the task directly to a team who writes legal articles daily.
When you outsource article writing, you tap into expert copywriters’ marketing and SEO knowledge. They know how to make your content engaging and understandable to every potential client. You won’t need to worry about overly wordy blogs that turn away clients who just want simple answers to their questions.
Improve the Writing Quality of Your Website
You’ve probably spent some time checking out your competitors’ websites. You may have noticed differences in the quality and comprehensiveness of these sites. If you see the difference, you can guarantee potential clients do, too.
Even if you know your services are above and beyond those of your competitors, you can’t explain that to clients if you never meet them. An inefficient website bogged down by grammatical errors, dull copy, and limited information won’t present the professional image you want your clients to see.
Think of your website as a reflection of you and your firm, just like your clothing is. If you show up for a consultation with a client in your wrinkled pajamas, they won’t take you very seriously. They’re expecting a professional in a well-pressed suit, not someone who forgot to set their alarm and drove to the appointment in a rush.
Similarly, an empty website with little to offer isn’t likely to bring in major clients. Instead, put your best foot forward and aim to answer every question a client might have about working with you and demonstrate how you are the best person for the job. You can accomplish that goal with high-caliber, engaging content.
Outsourcing Writing Services Benefits Your Law Firm
When you outsource content writing services, you gain from an experienced team that knows how to convert clients and address their legal questions. You no longer need to spend quality time drafting blogs and articles; neither does your busy staff.
Instead, you hand over the job to people who know the ins and outs of content writing for law firms. Over the long term, you’ll see higher-quality leads and meet more clients who can benefit from your legal services.
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