Outsource Content Creation: How to Know It’s Time to Take Copywriting Off Your Plate
Sarah
Time and again, content writing proves to be one of the most effective ways to bolster customer engagement, boost brand awareness, generate leads, and improve revenue. But when your plate is full and you’re under pressure to produce high-quality content, you might push it aside and miss out on the benefits of content marketing. When this happens, it’s time to outsource content creation.
Thousands of small businesses and titanic enterprises know the benefits of outsourcing writing services. Why should you join them? Because consistently crafting, publishing, and promoting high-impact content (blog posts, press releases, social media posts, email campaigns, and more) requires talent, expertise, energy, and above all, time.
If you’re hesitant to outsource content creation, we get it: You may have a particular voice you’re unsure an outsourced writer can emulate. Or perhaps you’re searching for ways to curb your marketing spend.
And yet, not only are outsourced content writing companies well versed in matching, if not enhancing, their clients’ tones, but outsourcing writing can also save you a bundle — immediately and in the long run — while simultaneously elevating your sales.
Are you considering using outsourcing platforms? Learn the benefits of outsourcing content creation and look for these signs that it’s high time to work with a first-rate content writing company.
How Do You Outsource Content Creation?
Rather than writing your own content or hiring in-house writers, you can work with a content writing agency that offers:
- Blog content
- Landing pages
- Social media content
- Press releases
- Geolocation-based content
- Website copy
Generally, you’ll work with the agency to determine the type and volume of content you need to reach, if not exceed, your marketing objectives.
What Are the Benefits of Outsourcing Writing?
In addition to the time you’ll save by outsourcing writing services, you could discover even more benefits when you partner with an outside content writing agency:
- More organic traffic to your website
- Enhanced lead generation
- An enriched reputation as an industry leader
- Greater brand visibility
- Elevated existing content
- Improved customer engagement
Further, businesses that outsource content creation can leverage the skills of an established agency to guide consumers through the purchasing funnel. Translation? You may see an uptick in profits.
7 Signs You Need Copywriting Services
The temptation to do as much as possible day in and day out is deeply entrenched in the collective psyche. But stretching yourself too thin to fulfill your content writing needs can backfire — both personally and professionally.
Here are seven signs it’s time to start outsourcing content creation.
1. You’re Already Pressed for Time
Running a business is no easy feat. From ensuring customer satisfaction to guaranteeing the quality of your products and services, the lion’s share of your time is likely dedicated to big-picture obligations.
Content writing is certainly one of these obligations, as exceptional, customized content increases customer trust, which goes a long way toward nurturing customer loyalty and retention and attracting new customers.
But whipping through content assignments to remain seen and relevant may result in poor quality content that could ultimately damage your reputation. Grammatical errors, an inconsistent tone, or content that fails to enlighten, entertain, and provide value to consumers can inadvertently place your brand in questionable territory.
Statistics demonstrate that expert content writing — the sort you will find when you outsource content creation to a reputable company — requires more time than those not in the know might imagine:
- A 500-word blog post takes an average of one to two hours to write
- Long-form blog posts require approximately four hours
Other studies indicate that writers might take as long as six hours to generate a piece of content. And these stats don’t include crafting social content, which, while pithy, takes time to make pitch-perfect.
You can outsource article writing to discover the gift of time. It also saves you the headache and stress of ensuring your content is not just fit for your target audience but also compelling and effective. Finally, outsourced content is edited and perfected to ensure it’s error-free, SEO-optimized, and enthralling.
2. You’re Not Seeing an ROI on Your Content Marketing Efforts
Given how much time that quality content requires, it’s natural to expect a high ROI. But if your campaigns continue to fall short of your objectives — whether it’s because your topics veer toward the stale side or your writing just isn’t as engaging as a professional’s — it may be time for outsourced content creation.
Professional writing services have in-depth experience in creating measurable results and solid ROIs. An outsourced writer doesn’t just write fluid, captivating prose; they also:
- Incorporate keywords to improve your rankings with search engines
- Optimize content to satisfy user intent
- Include clear and compelling calls to action (CTAs)
These techniques can also be measured through analytics to ensure you’re meeting your goals.
3. You Don’t Have Writing Experts on Your Staff, but You Do Have a High Volume of Content to Create
Writing is a skill that outsourced content creation experts work at for years. You may have an outstanding team, but it’s foolish to expect your receptionist or even the financial guru on your staff to also possess a passion for and a demonstrable facility with language.
Nor is it feasible to ask your employees to wear multiple hats and pull them in several directions (which could result in lower-quality work and reduced employee retention).
Outsourced content creators generally have one obligation: to provide superb content that fuels results for their clients.
This, too, is an enormous time-saver. To bring an expert writer onto your team, you may have to:
- Recruit and hire talent
- Perform onboarding and training
- Edit their work (as even the best writers need a second pair of eyes)
When you outsource content creation, your agency will do this work for you. It will pair you with industry experts to ensure the copy you receive is authoritative and persuasive. What’s more, content writing agencies can supply work at scale, which is crucial when you need to produce a great deal of content quickly.
4. You’re Losing Out on Promising Opportunities
Many pieces of content are extremely time-sensitive, like news pieces associated with your industry or seasonal blogs. If you can’t keep up with your content demands, you may miss out on the chance to cultivate your authority on current events or capitalize on a new wave of interest in your product or service.
5. You Struggle with Topic Ideation
Content creation is about more than just writing; a tremendous amount of work goes into choosing topics that will bring you the best results.
Outsourced content creation agencies have their fingers on the pulse of what’s trending and can take over the chore of topic ideation for you.
How do they come up with ideas that resonate with your audience? By:
- Performing social listening
- Assessing customer engagement, such as comments on your social posts, to determine which topics will be of the most value
- Weighing your target audience’s pain points
- Following industry-related news
- Examining competitors’ topics
- Brainstorming with their staff
- Using analytics tools to discover the most topical and relevant subjects
Again, this can be a huge time-saving measure. Handing over topic ideation also ensures that your content is timely and fresh.
6. You Aren’t Maximizing the Content You Do Publish
Professionals at copywriting agencies know how to get the most out of their content.
Depending on the content writing agency you work with, this may include:
- Promoting your blog posts via social media, email marketing, and other avenues
- Repurposing and updating content
- Optimizing new and existing content to increase your rankings
You might write the most brilliant and up-to-date piece of content, but that won’t matter if it simply sits on your website. Content writing firms ensure that your content isn’t just published and forgotten but continually leveraged for maximum exposure.
7. You Despise Writing
Above all, you might just hate writing and find it laborious, tedious, and maybe even painful. Why not work with a team who is deeply passionate about anything associated with the written word?
Discover the Rewards of Outsourcing Writing with Write Collective
Email marketing, high-performing blogs, engaging social posts, riveting press releases — all are at the crux of a successful marketing campaign and key to a flourishing business. But up to 50% of brands outsource content creation because quality copywriting requires patience, talent, and expertise.
These are the characteristics that define Write Collective. As a full-service content writing agency, we furnish our clients with top-notch, hyperpersonalized care to ensure their content is appealing, persuasive, and working toward their growth and success.
Whether you’re searching for à la carte content, like a press release to announce a new product, or a complete content writing package, we’ll pair you with industry pros who are dedicated to providing only the most phenomenal, SEO-optimized copy.
Let us take the reins of your content needs. Place an order today!