4 Reasons to Outsource: Content Writers from Write Collective Make the Decision Easy
Sarah
Most companies don’t have the resources to train and maintain staff for every possible task. Outsourcing has always been a great way to reduce costs and increase productivity. For example, some companies hire outside legal counsel, and even more partner with third-party payroll services. But one current trend — to outsource content writers — is relatively new.
A huge shift in thinking within the past decade has opened up new possibilities for outsourcing. And high-quality outsourced content writing firms have attracted professional writers who provide written content for many types of businesses.
How Can I Outsource Content Writers?
Companies like Write Collective gather writers with a wide variety of backgrounds and training. Some have years of experience in writing professionally. Others have backgrounds in marketing and business. And many writers have been selected specifically for their domain-specific knowledge about the content they write.
A blog for your dental office could be written by someone with experience in the medical field. Or your law firm’s landing page could come from a former lawyer, a paralegal, or a current law student. These writers bring a depth of understanding about your industry, giving your business outsourced writing that positions it as an industry thought leader.
Consider these four compelling reasons to hire Write Collective for your outsourced content:
1. Professional Writers Provide Polished Copy
Have you ever sat in front of your computer for far too long, trying to figure out exactly how to start writing a blog?
When you outsource content writers, you connect with professionals who produce articles, blogs, and landing pages every day. They know how to use clear language so that your readers can digest your content smoothly and without distractions. Their compelling writing will draw in your readers and provoke their curiosity about your business.
Equally importantly, with experience in and knowledge of your industry, professional writers understand what you want to tell your readers and what your readers want to hear. This knowledge helps your content touch the reader, forming a relationship that will benefit both of you.
Along with our skilled copywriters who understand how to bring your brand voice to life, Write Collective’s adept editors will ensure your work always arrives in a polished, ready-to-publish form, and our friendly account managers will help you with topic ideation and strategies.
2. Knowledge About Content Marketing
Content marketing sits on an ever-changing landscape. A content marketer will use their knowledge of search engine algorithms to identify how to improve your search engine rankings, and they will incorporate that understanding to boost your online presence.
For example, if your custom manufacturing business in Boston does not appear in the first few slots on a Google search, you could be losing dozens or even hundreds of leads per day. Content marketing is designed to raise the visibility of your business for the search terms your customers and clients use.
But do you have time to learn content marketing and write content that incorporates the most efficient search terms? Running your business demands enough of your time already — without adding content marketing to your to-do list.
Our writers know how to incorporate your keywords and search terms naturally so the search engines can pick them up. Write Collective helps you publish polished content that incorporates the words and phrases you need to boost your online visibility.
3. Save Time and Money Compared to In-House Writing Teams
Your business will save time and money by outsourcing content creation to professional writers.
Building an in-house writing team means you need to:
- Post ads to recruit writers
- Review resumes, read writing samples, and interview candidates
- Onboard and train your writers
- Equip them with hardware and software so they can do their jobs
- Hire or identify someone in your organization to supervise your writers and edit their work
Even if you hire freelance writers, the time and money needed to support a strong freelance team are significant, particularly for small and medium-sized businesses.
But Write Collective does all of these tasks for you. Our writers have the backgrounds needed to produce content relevant to and useful in your industry. When you outsource content writers to Write Collective, you can rest assured that they have been vetted and trained and will turn in high-quality content, regardless of the project.
4. Deliver Content at Scale
One of the greatest benefits of outsourcing is its ability to scale with your business. With an in-house team, you might exceed your writers’ capacities as your needs grow. Hiring another full-time writer might make sense — if you have enough work for them. But it doesn’t make sense if you just need one more blog post per week than your staff writers can produce.
As your business grows and your need for content grows with it, you will find it increasingly hard to produce all of your own content. Hiring additional writers when you need to surge your capacity and letting them go when your needs drop off will consume too much of your time and effort.
When you outsource content writers to Write Collective, we handle the ebbs and flows of your content by assigning the work to our team as you need it. More importantly, we will meet your growing content needs and deliver the volume of content your marketing strategy requires.
Content Marketing Made Easy with Write Collective
Your content requires careful thought and curation. It should look polished, and your customers should find it easy to read. It should be informative and thought-provoking. And most importantly, your content should represent you and your business.
You know your industry. But not many business owners have the time to write blogs, landing pages, e-books, and articles, let alone learn how to create content that leads customers and clients to their business.
We are a team of professional writers, editors, and account managers ready to meet your needs. Contact Write Collective to discuss your business and learn how one of our content marketing packages can supercharge your digital marketing efforts.