7 Ways Quality Content Writing Services Can Drastically Improve Your Blog
Digital marketing trends may come and go (remember the disaster of black hat SEO?), but some are here to stay. Blogging is chief among them. Employing quality content writing services for blogs has become increasingly popular: Search engines constantly tweak algorithms to sift out low-quality blog posts and favor informative and engaging posts that provide value to users and answer their search queries.
When executed well, a blog has the power to drive traffic to your website and social platforms, expand your visibility, strengthen your authority, and improve conversions.
While all of this may sound promising, you likely want to know how content writing companies enrich your blog and deliver the results you’re hoping for. Consider seven ways that content writing agencies will award you with a host of benefits.
1. Compelling Introductions
Brands have seven seconds to make a positive first impression on an audience. This short time frame is compounded by the fact that there are roughly 600 million blogs. In this hyper-competitive space, your opening words — the “hook” — must be immediately persuasive.
To this end, professional content writing services spend considerable time on a post’s introduction, ensuring it:
- Answers the search query or clearly communicates that the post will reveal the answer
- Emphasizes a problem (or pain point) and offers a way or ways to resolve it
- Resonates with your target audience in terms of tone, mood, and language
- Aligns with your brand’s voice and core message
A compelling introduction sparks interest. Content writing businesses have the tools and techniques needed to make this happen.
2. Seamless Integration of Keywords
Keyword stuffing doesn’t just agitate discerning readers; it also makes consumers wary of businesses that practice it. Now, it’s also penalized by search engines and will negatively affect your search rankings.
Quality content writing services have fine-tuned experience with weaving in keywords that will foster stronger rankings. The best website content writing service will integrate even the most challenging and grammatically dicey keywords — short-tail, long-tail, geotargeted, and more — without compromising a post’s fluidity.
3. Links to Your Pages and High Authority Sources
Leveraging links in your blog content is essential to a successful post:
- Internal links direct users to key pages on your website and increase traffic
- External links to credible sources prove you’ve done your research and have a comprehensive understanding of your topic, which cultivates trust with users
To fulfill the latter condition, quality content writing services seek out writers who are subject matter experts. This allows them to pair writers with specific clients, from real estate to CBD.
4. Call-to-Action Statements
Calls to action (CTAs) are critical to your click-through rate (CTR) and conversions; without them, a user may have trouble understanding how your post relates to a product or service.
Content writing companies are pros at crafting CTAs that convert. They frame an issue and make it clear what the user must do next to solve it: Purchase a product or service, or learn more about a brand’s offerings.
5. Meta Descriptions
Meta descriptions are vital to your appearance on search engine results pages (SERPs) and to the user: They communicate how your content relates to the search query, which affects both your CTR and ranking.
When they’re done well, meta descriptions drive traffic to your site and increase your chances of a conversion. Quality content writing services prioritize and optimize these snippets to nurture your post’s success.
6. Image Suggestions
A post without visuals is like a wall without art. Content writing companies locate images that are not only eye-catching but also tell a narrative — one that reflects or enhances your blog’s content.
7. Copy that Converts
“Copy that converts” is a term tossed about in digital marketing, but it is both a science and an art. Content writing agencies have a solid handle on what it entails and employ these tactics to execute it:
- Formatting attuned to the modern reader
- Social proof
- Persuasive language that solves an issue rather than bemoans it
- Clearly stated CTAs
Content writing services also study your brand to ensure that this copy is composed in a way that boosts your brand’s authenticity and authority.
Reap the Rewards of Quality Content Writing Services with Write Collective
The benefits of blogging are manifold, with research reporting that websites with blogs receive 55% more visitors.
Outstanding content writing companies will provide the content you need to rise above your competition and grow your business. Write Collective offers expert writing services so that you can focus on other aspects of your company.
Publish high-converting blogs with Write Collective and experience the power of having a team of experts by your side.