How Top Content Writing Companies Can Help You Craft the Perfect Landing Pages
Think of your website as the front door to your company’s storefront. An engaging website full of content that’s relevant and interesting to your customers won’t just entertain them; it will also lead to conversions. Help your clients through the buying process by working with professional content writing companies to create compelling landing pages.
Landing pages take up prime space on your website: They are the Boardwalk and Park Place of your company’s Monopoly board. The best landing pages contain several elements that make them stand out to potential customers.
Introductions and Welcome Statements
As a business owner or leader, you’re already familiar with your products and services. You know what you have to offer, and you can probably discuss your company’s benefits at length with anyone who cares to ask. However, someone who stumbles across your company through a search won’t have the same familiarity.
That’s why welcome statements are so important. A welcome message gently introduces your company to your visitors. Most welcome statements are short and engaging. They give your clients a reason to keep reading rather than leave your page.
Use the Right Keywords
Keywords are critical to all your content, including landing pages. You’ll want to choose keywords relevant to your landing page’s content and include them throughout it. Keywords tell search engines about your content, helping them determine where to rank your page when customers are looking for something you offer.
Aside from using strategic keywords, you’ll also want to include semantic terms that are relevant to the page.
Partnering with writing service companies can help you naturally integrate target and semantic keywords into your landing pages.
Geotargeted Copy for Local Businesses
Many companies don’t serve national or international customers; instead, they’re looking for customers in their city or state. Your landing pages should ensure you’re targeting clients only in the areas you serve.
For instance, if your personal injury law firm office is in Chicago, Illinois, you probably can’t accept clients living in Houston, Texas. You’ll want to optimize your landing page for Chicago residents; otherwise, you’ll bring in leads for customers you can’t help — wasting both your and your client’s time.
Content writing companies help you optimize your landing pages for local customers.
Product and Service Descriptions
The landing page is your opportunity to describe what you offer clients. Each landing page should be specific to a single product or service category. For instance, a bank might have separate landing pages for personal and business checking accounts, loans, and investment options.
Your landing page should include easily skimmable descriptions of each product or service you offer. There’s no need to go into extensive detail; save that for other articles that feed from your landing page. Instead, provide a few differentiators that set your company’s products and services apart from your competitors.
High-quality content writing companies will go above and beyond to ensure your product descriptions engage potential clients.
Call to Action Statements
Your landing page should contain language that inspires customers to take the next step, known as a call to action (CTA).
A simple CTA like “Order Now!” is enough to get the customer moving in the right direction, but it’s not particularly exciting or engaging. You’ll want to get a little more creative to see results. Consider these CTAs instead:
- Sign up now for 25% off your first order
- Learn the secrets to a successful landing page with our free guide
- Get a free $10 coupon when you schedule an appointment
A compelling CTA is more likely to result in a conversion than a basic prompt.
A meta description is a short, attention-grabbing summary of your landing page that appears in search results. Creative meta descriptions result in more clicks on your page.
You’ll want to include a meta description that reflects the content clients will find if they decide to visit your page. Inaccurate meta descriptions will frustrate potential customers — something you don’t want. Working with a content writer company is the best way to ensure your meta descriptions are captivating and relevant.
Work with a Professional Content Writing Services Company for the Best Results
Creating the copy for a landing page isn’t everyone’s cup of tea. That’s why many organizations turn to content writing agencies for help. Quality content writing services craft landing pages for a living; they’re up to date on all the features your landing page should include, and they’ll spruce your content up so it attracts more customers.If you need help drafting your company’s landing pages, contact Write Collective for assistance. We’ll create copy that delivers results, saving you time that you can spend on more important things — like serving your customers.