What Kinds of Copy Can the Best Content Writing Companies Provide?
Content writing companies have grown from a niche market to a flourishing industry: A recent survey performed by Semrush reports that half of businesses outsource their content needs.
Why have content writing agencies become a cornerstone for brands?
Because content is essential for everything from your product descriptions to your digital presence — and quality, optimized content has consistently proven to increase search engine rankings, boost visibility and brand awareness, bolster public perception, increase revenue, and drive profits.
Whether you need a creative mind to craft compelling posts for social media or an expert hand to enhance your website copy, professional content writing services relieve you of the pressures of producing exceptional, persuasive copy while delivering results.
But what kind of copy do content writing businesses provide? These are nine of the most important types of copy you can find from quality content writing services.
1. Content Writing Companies Can Craft Elegant Landing Pages
Propelling prospective customers to your landing page is only one part of the equation; when they land, consumers (who, on average, are subjected to 4,000 to 10,000 ads per day) need to be riveted, enlightened, and persuaded. This also has to happen immediately: Data reveal that brands have approximately seven seconds to make a solid first impression on their audience.
Strong, relevant content is your way in with your consumer. The best content writing services will ensure your landing pages are equipped with:
- A powerful headline
- Your distinct proposition
- Proof of your product’s or service’s value, such as a customer testimonial, statistics, or case studies
- The unique benefits of your product or service
- A convincing call to action (CTA)
Quality content writing services don’t view landing pages as just utilitarian; they live and breathe in the world of words and understand the profound importance of robust writing.
Your landing pages are one of the most vital steps on the purchasing journey. Outstanding content writing companies will ensure yours are airtight and built to encourage conversions.
Reputable content writing companies will go to great lengths to optimize your landing pages for your particular location.
For example, suppose that you’re an interior design firm with brick-and-mortar stores throughout Southern California. Professional content writing services will use SEO localization best practices to increase your visibility in search results. They’ll also leverage voice and language to resonate with residents of your region — that is, your target audience.
2. Top Content Companies Create Compelling Blog Posts
The importance of blogging in your digital marketing strategy cannot be overstated. Done well, blogging may:
- Fuel website traffic
- Amplify your brand’s humanness and identity
- Help you stand out from your competition
- Increase sales
- Promote lasting results
These are just a few of the benefits brands can reap from blogging. Blogs are also deemed the fifth most reliable source of information on the web, and 92% of marketers use blogging as a key component of their digital marketing strategies.
But as anyone who has ever blogged knows, writing an informative, well-researched post that provides value for your readers requires talent, expertise, and time. The average long-form blog (1,200 to 2,000 or more words) takes 4 hours and 10 minutes to compose.
Further, consistency in blogging is key: According to Oberlo, businesses that consistently publish 16 or more posts per month attract more than three times as much web traffic as those that don’t.
Outsourcing your blogging needs can help you keep up with this demand. You can use professional content writing services for:
- Long-Form Blogs: Designed to both educate and entertain, long-form blogs provide some sort of measurable value to your audience
- Microblogs: Brief pieces of content (typically under 300 words) written to enrich customer engagement and foster visibility; microblogs are also effective for Google Business Profile posts
Different skill sets are required to succeed at all types of blogging, whether it’s an in-depth essay or a concise post. Fortunately, working with the best website content writing service guarantees your blogging needs are entrusted to writers who possess these traits.
3. Content Writing Agencies Produce Case Studies
Case studies are a form of social proof — unbiased evidence of your product’s or service’s value. An analysis is usually involved, explaining how your product or service has been applied to solve a problem or demonstrating the benefits it has provided others.
Content writing companies have the knowledge and skills to craft case studies that convince users that they, too, don’t merely want your product or service but need it. These can then be featured in your:
- Social media posts
- Landing pages
- Home page
- Blog posts
Case studies can also be woven into emails and newsletters that go out to your subscribers. In turn, you may experience improved lead generation and higher sales.
4. Content Writing Companies Can Craft Lead Generation Content
Lead generation content is any sort of visual or text-based content that makes an impression, engages your audience, and nourishes conversions.
For example, a real estate agency may choose to create downloadable resources, such as a first-time homebuying guide and in-depth info on select listings, while a dental practice might craft an ultimate guide to at-home oral care.
Content writing companies can furnish you with a wide range of lead generation content:
- Informational guides
- Checklists and cheat sheets
- White papers
Quality content writing services will work closely with you to determine the most effective forms of lead generation content for your particular brand. And successful lead generation content will allow you to build credibility in your field and see an uptick in email subscribers, social media followers, and sales.
5. Talented Content Writing Agencies Publish Press Releases
Press releases are fundamental to thriving businesses. They’re also a critical component of your relationships with your stakeholders and shareholders. Content writing companies have the know-how to create professional press releases that make a positive impact and assure others of your growth and value.
6. Content Writing Companies Design Email Marketing Campaigns
Forget what you may have heard — email marketing remains potent. It’s also a cost-effective tactic for keeping your audience engaged and keeping you at the forefront of their minds when it comes to making a purchasing decision.
Content writing agencies understand the power of email marketing campaigns and will craft correspondences to strengthen your presence and promote sales.
7. A Content Writing Service Can Produce Newsletters
Newsletters have similar benefits to emails: They have the potential to maintain a dialogue with your consumers and drive revenue.
The quality of your newsletters is also of utmost importance. In order to increase your open rate, you must entice your readers with an enthralling subject line and taut, effective content. Content writing companies have extensive experience in writing newsletters that not only get your audience to read but also urge them to take action.
8. Top-Tier Writers Create Social Media Copy
Your presence on social media is one of the biggest determining factors of your authority, reputation, and success. Whether you’re posting on LinkedIn or Instagram, content writing companies will leverage their writers’ skills to ensure the strength and consistency of your brand’s:
- Word choice
Consistency is imperative to your consumers and your business’s potential: 62% of consumers expect consistency from brands, while the act of being consistent can boost revenue by as much as 23%.
A quality content writing agency will also determine which social platforms are the most suitable for your brand and will adjust content to align with each social channel used.
9. Top Agencies Produce FAQs
Whether you’re a medispa or a manufacturer of herbal teas, your prospective consumers will undoubtedly have questions about your services or products.
FAQs perform double duty: These snippets give readers the information they need while expanding brand awareness. This is particularly true if your FAQs are selected by Google for its People Also Ask section — the cluster of questions (and the content that answers them) that appears in search results.
Appearing in People Also Ask is a fantastic way to attract new customers, spur organic traffic, and increase your click-through rate.
Content writing companies have the means to determine the most relevant and prevalent FAQs. Additionally, they create SEO-optimized content that answers these queries succinctly and effectively to bolster your search rankings.
Exploring Content Writing Companies? Publish Pitch-Perfect Content with Write Collective
A good content writing agency will be just as invested in your business’s success as you are. To this end, the best content writing company will work diligently on your behalf to refine your brand’s voice and identity and ensure that all of your written content is exceptional, SEO-optimized, valuable to your audience, and error-free.
Write Collective is one such content writing company. Whether you need blog posts, social media copy, e-book content, or a complete content marketing package, we will provide you with precisely what you need to flourish.
Our work has appeared in a number of top-tier publications, including Forbes, Entrepreneur, HuffPost, USA Today, and Inc., and we carefully vet every writer to ensure clients like you work only with the top talent.
Elevate your brand to new heights by checking out our services today.