How Does White-Label Copywriting Work?
Sarah
Does your digital marketing firm want to add copywriting to its list of services without building a team of writers and editors? If so, then white-label copywriting services are the answer!
Dive into this crash course on white-label copywriting as we outline how these services work and answer common questions about the process.
What Is White-Label Copywriting?
White-label copywriting, a type of white-label marketing, involves partnering with a third-party content agency. The content the agency creates will belong entirely to you.
For instance, let’s say that your digital marketing firm specializes in website optimization, technical SEO, and pay-per-click campaigns. You don’t have an in-house writing team but would like to add copywriting to your suite of services.
In this scenario, you can partner with a white-label copywriting service that will produce written content on your behalf. You can then claim the content as your own and deliver it to clients.
How Does White-Label Digital Marketing Work?
White-label copywriting is a straightforward process that typically includes the following steps:
You or Your Content Provider Come Up with Topics
The first step involves creating topics for blogs and other content to meet your client’s needs. You can develop these concepts with your client, work hand in hand with the white-label content agency, or let the agency handle this process.
Full-service providers will not only assist with topic ideation but also plan out the content series, do keyword research, and manage the entire content creation process from start to finish.
White-Label Content Creators Draft Your Copy
After you or your white-label partner comes up with topics, a professional copywriter will draft your copy. Next, eagle-eyed editors will carefully review each piece of content to ensure it is engaging and meets your requirements. By the time the copy gets to your in-house team, it should have gone through at least one round of edits, if not several.
Review and Approve the Content
Finally, the white-label content provider will send you the content for final review. Now is the time for you or your client to request changes or modifications. If changes are needed, the agency’s account manager will route the content back to its writers and editors. Once they fine-tune the content and you approve it, it is ready for publishing.
Post Content Under Your Client’s Brand Name
When you work with a white-label copywriting agency, the content belongs to you. You do not have to give credit to the original authors, as you retain all rights to the content.
Most digital marketers choose to publish the content themselves. However, the agency you work with may be able to post your content for you. Talk about service!
Common Questions About White-Label Content Creation Services
White-label copywriting sounds like a pretty sweet service, doesn’t it? We think so too.
But before you sign up for a white-label content writing package, it’s only natural that you would like to learn a bit more about this service. With that in mind, we answer three frequently asked questions that will help you decide whether white-label content creation services are right for your firm:
Who Owns the Rights to White-Label Content?
You do! Once you pay for white-label copy and the provider delivers it, you retain all rights to the content. You can credit whomever you would like with creating it and make modifications freely.
What Types of Content Can a White-Label Copywriting Agency Produce?
A great white-label copywriting agency can produce any type of written marketing content, including:
- Blogs
- Service pages
- Landing pages
- White papers
- Guides
- Advertorials
- Social media posts
If you’re looking for quality written content, you need a top-notch white-label copywriting agency like Write Collective.
Is White-Label SEO Copywriting Content Customized?
Yes, every piece of white-label copy created by Write Collective is 100% original and customized to align with your client’s brand voice. We follow your specifications and guidelines when crafting copy to ensure it exceeds expectations.
Serve More Clients with White-Label Copywriting Services
Write Collective’s white-label content writing services empower your digital marketing firm to expand its lineup and deliver high-quality copy to your growing list of clients — and you won’t have the headaches associated with building an in-house writing and editing team.
Our dynamic staff includes dozens of skilled wordsmiths and talented editors who refine every single line of copy so it is publish-ready.Want to learn more? Explore our content marketing packages. We can accommodate any size order, and we have writers who specialize in virtually every niche, from legal services to software development.