7 Ways to Build Your Blog Audience in 2023
A blog is a fantastic avenue to build your audience, generate more leads, and connect with the 77% of consumers that love blog content. However, making your blog stand out among the millions of others on the internet can be difficult.
Fortunately, you can gain traction with your audience by leveraging a few proven tips, making your blog a force to be reckoned with.
1. Build Your Brand
Your brand defines you and your business, and your blog can be a major contributing factor. It can express your views, uphold your ideals, and keep followers apprised of industry advances and new products or services.
But remember that it may also act as your brand’s first impression if new readers stumble across your content, so it needs to immediately tell people what your business is about. Make sure you’re intentional with the way it looks and the topics it covers. If you do this right, it could help to increase your audience.
2. Don’t Phone In Your Content
Google is notorious for constantly updating its guidelines and algorithm, which determine how sites are ranked on its results pages. But one thing has remained consistent over the years: blog posts that are relevant, compelling, and helpful will succeed over low-effort content.
So if you want to win over and maintain a readership, you must step up your game. Rather than simply regurgitating information you read elsewhere on the internet, you need to find ways to make your blogs fresh and engaging.
If you’re pressed for time, connect with a reputable SEO agency that provides content writing for businesses. They will provide you with all the great content you need to build your audience.
3. Make Sharing Easy
You can do a lot to bring in new readers, but your current readers can do a lot of the heavy lifting for you. If you’ve done your job and have written a compelling blog post with a strong call to action, your readers will be more than happy to share it with others. However, if the only way they can do so is by awkwardly scrolling up and copying the link from the address bar, don’t be surprised if you don’t get many shares.
Don’t overlook the power of making your content easily shareable. On every post, make sure you include buttons to share on Facebook, Twitter, Instagram, and other social media platforms. After all, when people get links from a trusted source (family, friends, etc.), they are much more likely to click through than if they are solicited by strangers.
4. Update Your Layout and Design
You only get one chance to make a first impression. If the layout and design of your blog seem outdated, cluttered, or otherwise visually unappealing, you could scare away interested readers.
Fortunately, WordPress and other popular web management platforms have several attractive layouts available. While you can implement a free layout, consider opting for a paid alternative. Remember, many of your competitors are probably using the cheapest option they can find, and using a premium layout can make your content stand out.
5. Don’t Forget that the Internet Is a Visual Medium
Think for a moment about the blogs you like to visit. What makes them attractive? Most likely, it has something to do with the colors, fonts, and graphics used. These bloggers have capitalized on a core principle of the internet: It’s extremely important to visually grab visitors from the moment they land on your page.
Creating a feast for the eyes could help you hold readers’ attention long enough to get them into the meat of your content. If you’re struggling to retain a robust blog readership, consider including more graphics and reconsider the other visual elements of your blog. After all, the internet is a visual medium, and your blog needs to reflect that.
6. Hone Your SEO Strategy
The quality of your content is important, and it can turn visitors into loyal followers. But it won’t do you any good if you can’t get people in the door. This is where search engine optimization (SEO) enters the picture. Proper SEO can build your authority in the eyes of popular search engines and increase your ranking in their results.
Of course, you won’t get anywhere with outdated black-hat strategies like keyword stuffing or shady link-building. However, you should be aware of and implement proven SEO strategies like focusing on ROI metrics, marketing via social media, and building diverse link networks.
7. Optimize for Mobile
With more than 60% of searches made from a mobile device, it’s clear that we’re moving increasingly toward a mobile-first world. When it’s more likely than not that your readers will be consuming your content on a mobile device, you must ensure that it’s a pleasant experience for them. The added convenience alone could help you trump competitors and increase readership.
On the other hand, if your content is not optimized for mobile, you may inadvertently be making your content less appealing to a significant portion of your audience. Combine this with the fact that Google prioritizes mobile-friendly websites and ranks them higher in search, and you can’t afford not to optimize your site for mobile devices.
The bottom line is this: Your content should look great, no matter what device your readers view it on.
Build Your Blog Audience with a Premier SEO Agency
When you’re running a successful business, it’s unlikely that you have time to manage a blog and implement all these tips. That’s why the best way to build your blog audience is to partner with a blog content writing service to get stellar copywriting that converts.
At Write Collective, we’ll connect you with the perfect professional blog writer for your industry, and you’ll get polished, publish-ready content that wins you business. So order your content marketing package today, and let us make 2023 your best blogging year yet.