10 Creative Blog Content Ideas for Your Small Business Blog
Sarah
Not long ago, businesses began to realize that they needed a strong web presence (complete with high-quality blog content) if they wanted to remain competitive in a rapidly changing consumer market. But now, it’s absolutely imperative that you have a robust online presence and a stellar blog.
You already know that several factors go into establishing your digital presence, from compelling social content to a blog that showcases your expertise and works toward building increased visibility and authority. However, it’s crucial to remember that your blog content must be as strategic and well-executed as the products or services you sell.
A well-executed blog will hustle on your behalf — it provides consumers with valuable info, elevates their understanding of your brand, and furnishes you with a method to leverage SEO and increase organic traffic. Therefore, you must approach it with innovation and the user’s experience at the forefront of your mind.
The real problem, however, is that the onus is on you to create new blog content ideas regularly. And if you want to develop a readership and eventually an online community of followers that interact with your brand and each other, your blog content ideas must be topical, timely, informative, relevant, and entertaining.
However, this is a tall order for anyone concerned with the daily operations of their professional enterprise, but especially small business owners that already find themselves wearing multiple hats. Fortunately, there are ways to develop creative blog content ideas that will keep your readers riveted and help raise your page rank with search engines. Let’s dive in.
10 Creative Blog Content Ideas
Don’t miss these 10 ideas to help you create consistent, high-quality blog content:
1. Conduct Interviews with Experts
If you’re having a hard time coming up with new blog content ideas, why not use some star power to boost your readership and take the pressure of topic ideation off yourself?
Industry experts will certainly answer your questions, and if they are known for specific angles, platforms, or recent media releases, you’ll have no problem figuring out what topics to cover.
You’ll just have to make sure that whatever opinions they espouse or information they offer is in keeping with your goals and ideals, not to mention the leanings of your audience.
2. Answer Industry-Specific Questions
Anyone interested in your blog is either aware of your industry already or looking to learn more, and you can approach your readers as an expert. If you’re getting a lot of questions concerning certain topics, you should use them as blog content ideas.
Clearly, people want to know more about what you do, so don’t hesitate to give them what they want!
3. Create a Series of Explainer Videos
Whether you’re selling a product or a service, you want to ensure that your customers don’t find themselves confused about how to proceed once they’ve received your products.
Take, for example, the BlendTec blender and the related YouTube series “Will it Blend?” These humorous vignettes feature a man in a lab coat and goggles asking the titular question before throwing in everything from Apple devices to oysters (complete with shells) to action figures and Barbie dolls to see if the BlendTec is powerful enough to blend them.
While you may or may not elect to take a similarly humorous approach to your explainer videos, they are a great way to create easily shareable content and break up the monotony of pages filled with blocks of text.
4. Talk About Big Industry News
Any time you’re stumped for blog content ideas, simply turn to the news of the day to find tidbits related to your industry. Whether you pass along relevant information to your readership or you put your own spin on the commentary, you can find interesting and timely information to fill your blog by following industry news.
5. Profile Existing Employees and New Hires
One of the main goals of blogging is to connect with consumers on a personal level, and you can add a truly personal vibe to your small business blog by profiling members of your team. In doing so, you may foster an appreciation of your transparency — one of the keys to coming across as authentic.
Whether you create a weekly segment to introduce your employees to readers and highlight their accomplishments or ask workers to share their voices and lend their talents to your efforts by penning their own blog posts, you should gain readers’ attention and further endear them to your brand.
6. Host a Zoom Call Featuring Other Industry Professionals
Industry-specific Zoom calls can be a huge benefit to your blog. For one thing, you’ll have the aid of a panel of industry professionals when it comes to disseminating information. And depending on the topic of discussion, you might even inspire some lively debate. You can also ask readers to send in questions for inclusion as a way to encourage interaction.
7. Create a Resource List
A resource list consists of several resources (or links to them) associated with a specific topic.
Suppose you operate a retail clothing business, and your readers are interested in learning more about the latest fashion trends for the upcoming season. If you’ve already written some articles on this topic, you can link to them via your resource list, thus creating a new post without having to write a whole new post. Naturally, you’ll want to include external links to reputable authorities.
8. Offer Freebies or Discounts
Visitors that already buy your products will be pleased to get deals, discounts, and freebies by following your blog. And such blog content ideas will surely attract consumers who may not yet be aware of your presence or are shopping with your competitors.
9. Cover New Product Launches or Company Announcements
News doesn’t have to concern your industry; it could pertain solely to your niche or brand. If, for example, you’ve decided to launch a new product lineup or your company is going public, you might want to share the news with your loyal readership first.
10. Feature a Customer Case Study
Satisfied customers are the best form of advertising, and you’ll find that nearly everyone has a story to tell. So in the interest of connecting with your audience and creating enthralling content, you should consider adding features that focus on specific customers and their experience with your company. After all, in our modern era, nothing is more powerful than authentic customer testimonials.
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Small business owners are veritable experts at juggling multiple things at once. And while this is a testament to your passion and enthusiasm, it can also be downright exhausting, particularly if you’re trying to manage a small business blog on top of everything else.
This is where Write Collective comes in. We offer comprehensive content marketing packages, as well as à la carte B2B copywriting and SEO copywriting services.
Explore our offerings today so that you can turn your attention to what matters most: the quality of your products and services.