After You Publish: 10 Highly Effective Blog Post Promotion Strategies
The benefits of regularly publishing blog posts have made it clear. Blogging is an essential part of every digital marketing strategy, regardless of your brand or industry. However, many brands simply publish post after post, ignoring one of the most crucial elements of the practice: blog post promotion.
In other words, it’s not enough to simply post new content, even if you’ve optimized it to account for keywords and have made it shareable. You need to leverage effective blog post promotion techniques to get your content liked, shared, favorited, and remembered. You want your posts to spread brand awareness and increase traffic, sales, and consumer engagement. In short, you have to find ways to get your content to readers.
Of course, it helps if you first provide content that is not only topical but also offers valuable information. But stellar content is only valuable insomuch as it actually reaches the people who want it.
So rather than simply posting articles and lamenting because they’re not delivering the results you crave, you’re going to have to engage in blog post promotion tactics. Here are 10 effective strategies that will benefit any business blog.
1. Post on Your Social Media Profiles
Yes, you’ve probably heard this one before. It’s the first piece of advice you’ll get when it comes to blog post promotion.
But just because it’s old news doesn’t mean it isn’t relevant advice! Social media is a digital marketer’s dream. Not only does it give you access to potential customers on a global scale, but it could offer you ways to reach their family, friends, and other followers as well.
Plus, the scope of analytical data provided by social media tools can help you to optimize your efforts, increase your audience, and expand your business operations. But it gets even better than that; if you utilize social media appropriately, your online community can do a lot of the heavy lifting for you by sharing and reposting your articles, helping you to reach even more people and increasing your SEO rankings in an entirely organic way.
If you have yet to begin using social media to promote your blog posts, it’s high time you jumped aboard the bandwagon. Fire up your Facebook, take to Twitter, light up LinkedIn, and integrate Instagram into your overall strategy. Whatever social channels you use, make sure they’re working for you. And yes, while social sites like Instagram don’t permit more than one link at a time, you can redirect traffic to your site and blog posts through a landing page like Linktree.
2. Email Blog Subscribers
Suppose your company created a new product. Would you let it sit on a store shelf, gathering dust until someone happened to walk in the door? Absolutely not. You would not only advertise, but you’d also contact loyal customers to inform them.
You should do the same when you take the time to create new blog posts that offer your followers valuable information.
Anyone who is willing to give you their email address is interested in whatever you have to say, so reward them with a shout-out to let them know when new content is available. You can also automate the process to save time. So when you send out email blasts, think about using this medium to plug related, evergreen content or even tease upcoming articles.
3. Share to Groups You’re a Member Of
You’re probably signed up for all kinds of groups, from industry forums to groups on Facebook, LinkedIn, and other professional platforms. As it turns out, your network of colleagues can prove invaluable when it comes to blog post promotion.
If you take the time to develop relationships via these outlets, you’ll find that many of your contacts will gladly promote your work for you, sharing your posts within their own networks. Of course, you’ll be expected to do the same for them, so you might want to be careful about who you connect with and ask for favors.
4. Reach Out to Thought Leaders and Influencers
Regardless of the industry you operate in, there are likely public figures that influence others because they are viewed as authorities, have gained the trust of followers, and have become renowned for their thoughts and opinions on subjects related to their particular niche. As a result, what they say reaches a large audience and carries weight, so it’s to your benefit to reach out to these people within your industry and attempt to create a relationship.
Sources like Twitter and BuzzStream can help you to track trending topics for your field and see who is posting and who seems to have the largest and most devoted following. Then, all you have to do is follow, comment, and find other ways to get on the radar with the thought leaders and influencers in your arena.
5. Use Sites Like Viral Content Buzz or Medium for Blog Post Promotion
In order to gain outside assistance when it comes to sharing your content, you may have to exercise the old adage, “I scratch yours, you scratch mine.”
Sites like Viral Content Buzz are based on this very premise. The more you like, share, and repost the content that others post on these sites, the more points you earn. And when you’ve collected enough points, you can begin posting your own media, which others will like, share, and so on in order to earn points for themselves. This can raise visibility and result in further sharing and increased readership, opening doors to previously untapped markets.
Another option? Medium is a blog-sharing site that has 100 million visitors monthly. You may not get every reader to click through to your own site, but if you write a great blog that readers find valuable, you can expect at least a few of them to visit your home page.
6. Email Any People or Websites You Mentioned in Your Post
When you mention a person, website, blog, product, or anything else that is not strictly related to you and your business, make sure to email the associated parties. If they like what you have to say, they may be inclined to share your post with their own contacts.
Interested in getting your work in the hands of leading professionals? Use Help a Reporter Out (HARO) to score quotes from thought leaders and industry titans. This free tool connects you to virtually hundreds of experts. If you run a quote in your blog post and thank them for their contribution, they will likely gladly promote your post because they will also be promoting themselves.
7. Look for People Online Asking Questions, and Submit Your Post to Help Them Find the Answer
There are several popular forums where people can submit questions to the community in the hopes of receiving an answer. And if you’ve ever taken the time to read some of the answers posted, you’ll see that posting or linking to your articles is a godsend for those submitting queries.
You can provide the researched, complete, and well-informed replies that these knowledge-seekers are looking for. And in the process, you can earn yourself a loyal readership — and perhaps even an endorsement from those you help.
8. Submit Your Post to Popular Platforms and Content Curation Platforms
By submitting your posts to platforms like Reddit, you can increase your audience and boost the prospect of shares and reposts. If people like your submissions, they can interact with them and push them up the list of popular content, making them more visible.
As for content curation sites, you’ll find that posting your blogs here allows them to be sorted into organized categories so that they can more easily be found by those who are seeking your topics.
9. Leverage Existing Content
You might have an evergreen piece in your arsenal that continues to perform well. Or perhaps you published a post that drew an impressive number of shares.
Our advice? Return to it, and assess it for opportunities to promote your latest post.
If you’re writing on a topic within your brand’s industry, chances are high that there are overlaps between your subjects and the content of your different posts. Revising and refreshing an older piece of successful content that links to your most recent blog post may increase your chances of it being read and appreciated by your target audience.
Then, give your older piece a push — on social media, of course, but also by giving it prominence on your website.
This strategy can be particularly effective if your older post touches upon an issue that’s been revived or ties into a current event.
10. Let the Pros Manage Your Blog Post Promotion at Write Collective
Composing an SEO-optimized, excellently written post that provides value for your audience is only one part of the equation. You must also take effective measures to ensure your blog post is seen and read. Only then will you see tangible benefits for your business.
Write Collective is the SEO agency that can accomplish your content marketing goals. Whether you need assistance with penning blogs that highlight your expertise or writing social posts that get likes and shares, our team of experts will ensure your content receives the visibility it both needs and deserves.
To work with a leading blog writing service and get eyes on your content, contact Write Collective today.