How to Write Incredible Introductions for Your Blog Posts
First impressions are everything, especially in the writing world. If you can’t hook your reader from the first sentence, you risk them bouncing away from your content. This is a problem when you have a website you’re trying to draw traffic to, but learning some tips about how to write introductions for your blog posts will make a big difference.
As a blogger, your primary goal is to boost traffic and convert visitors into customers, subscribers, and social media followers. Your content is key to making this a reality. If your content fails to captivate visitors, your marketing goals become much more difficult to reach, and you’ll need to work harder.
Aside from your headline, the introductory paragraph is your first impression, and it’s where you have to hook your readers.
How to Write Introductions for Your Blog Posts
If you’re unsure how to write introductions for your blog posts, here are some blog post tips that content writing services rely on. Try using them to enhance your intros so that readers are more willing to stick around and read the rest of the post:
Make It an Invitation
You want to make the reader feel like they’re in the right place. Welcome them in and let them know you are going to address their concerns. Addressing the reader directly is a great way to connect with them.
Consider this intro as an example: “Are you worried, stressed, and anxious about being a new mom?” This sentence talks to new moms-to-be who are feeling on edge about having their first little one. It also entices them to continue reading to see what solace you can offer for their plight.
Show a Commonality
People like to feel connected to one another, and you can build connections by sharing something in common. Your intro can state a commonality to create an immediate bond.
An example would be, “Everyone knows eating healthy is essential for preventing illness and living a longer life.” This opening line speaks to fitness enthusiasts, health nuts, and anyone looking to change their diet.
Get Personal with Readers
The one thing that sets blogs apart from other content is the personal factor. Many bloggers open up about their lives, but this isn’t always necessary. You can get personal with readers without baring your soul.
Successful bloggers and copywriters address readers like they are long-time friends and share their stories. Here is one example: “Before I became the health nut I am today, I was a 200-pound mother of three who was depressed and at her wit’s end.” This line reveals something personal, establishing a bond with readers in the same predicament.
Show Some Excitement
If you can get people excited, they’re more likely to continue reading. The first line plays a big role in this by offering a promise, then delivering it somewhere in the middle of your content.
Here’s an example intro: “As a ghostwriter, I’ve interviewed hundreds of authors and written thousands of pieces of content. The idea of meeting many new people and positively impacting their lives is amazing. What makes the business so exciting? Plenty!”
Begin with a Story
When learning how to write introductions for your blog posts, don’t neglect the most important aspect of writing: storytelling. Most people love stories, especially when they’re personal and endearing. Draw in readers by weaving a story into the introduction of your post, but make sure the story you tell relates to the message you’re delivering in your content.
Writing a good story starts with giving the reader just enough information to make them want to discover the resolution. It’s like a little tease that creates a mystery that unfolds with further reading.
For example, imagine a blog post that starts with, “One night last August, my entire life changed.” This sentence will immediately have the reader asking, “What happened on that one night that was so life-changing?” They have to keep reading to find out!
Ask Readers a Question
Questions have always been great icebreakers for conversations; the same goes for blog posts.
When you ask the right questions, you can capture a reader’s attention. That’s why so many blog writing services use this tactic — it singles out readers with a particular need or concern.
One example of a good question is, “Are you missing out on sales because you think SEO is a waste of money?” The reader thinks, “Why do you ask?” and reads on to find the answer.
Need Help with Your Blog Posts?
When you’re coming up with ideas for your introductions, focus on being creative, genuine, and engaging. If you just don’t have the time or would rather let the pros handle your blog posts, contact Write Collective! Check out our content marketing packages, tell us what you need, and let our content writing company do the rest!