How to Use Your Dental Blog to Attract New Patients
According to Social Media Today, 77% of internet users read blogs. Your dental blog is an excellent way for your audience to engage with you and learn about an endless variety of topics, but it can also be a way for your business to stand out in a crowded market.
Blogs have allowed dentists to offer a closer look at oral health and its impacts on their clients’ lives. Many dental practices have also benefitted from using their blogs to build their reputations in their communities. If you have a dental practice, consider these tips for using your blog to attract new patients.
Build a Rapport
Your dental blog should aim to meet your clients’ needs. The topics you choose, the quality of your content, and your interactions with your readers will help you build relationships with prospective patients. When you connect with them sans sales pitch, you have a much better chance of becoming a trusted source of information.
As a dental professional, you can use your blog to establish credibility and expertise, two things that most people are looking for in a dentist or any other medical professional. The brilliant part is that readers will conclude that you are trustworthy and reliable simply by following your blog and interacting with you via questions, comments, and responses.
The hard sell can be a big turnoff for consumers seeking services, but because your website offers a professional portrait of your business, it is one big sales pitch. When readers know they can rely on you for advice, they’ll also turn to you for dental care. That’s why adding a blog and putting a personal face on your company can be such a boon.
Highlight Your Services
Your blog provides the perfect forum to educate both current and prospective patients about the many products and services you offer. For example, you could create a series of posts discussing different methods of teeth whitening to illuminate readers and help them decide which service is right for them.
You could also educate readers about symptoms related to common oral health issues like cavities, gum disease, and infections. Oral health blogs will allow them to become more aware of their own healthcare needs and better understand when to call you for an appointment.
Highlight Your Staff
Another important benefit that blogging for dentists offers is the chance to put a personal face on your business and introduce readers to your staff. You might do this by highlighting their educational or professional accomplishments, for example.
Or you could strive to create personal connections by asking your employees to contribute to your blog with their own columns. This is a great way to introduce prospective customers to everyone in your office and ensure that they are comfortable with and confident in your staff before they even schedule their first appointment.
Offer Extras for Followers
A dental blog is a great way to provide added value to current clients and incentives to prospective patients. Not only can you use your blog to promote your business and educate your community, but you can also include extra perks for those who follow it.
For example, you could use your blog to notify readers about special promotions you’re running, such as seasonal discounts on laser teeth whitening. You could also offer discounts to anyone who joins your mailing list, opts in to receive text messages, or follows your blog on Facebook, Twitter, or other social media platforms.
Why not also offer deals to current patients who refer new visitors to your blog? Not only does this help you build your business, but it can also keep your current patients engaged with your services. The opportunities to provide added value through your blog are limited only by your imagination.
Get Help with Your Dental Blog
A dental blog can be a huge asset for your business, but it can also mean a major investment of your time and effort. What should you do if you don’t have time to write the posts yourself?
At Write Collective, we offer a blog writing service for dentists like you. We provide dental copywriting, GEO location pages, and so much more. With expert writers skilled in the latest SEO techniques, you can expect engaging content that attracts new patients.
See how we can help your dental business grow. Get started right now by checking out our content marketing packages.