Business Blog Writing Tips: 10 Essential Tips to Make Your Business Blog Shine
Sarah
In theory, adding a blog to your company’s website is no big deal. With easy-to-use platforms like WordPress at your disposal, the technical side is a cinch. Maybe you’ve even researched at least a few business blog writing tips here and there. And you’re bound to be blogging about a topic that you’re an expert in. So what could be simpler?
Unfortunately, there’s a little more to it. Organization is essential, as is posting regularly and creating engaging content. While adding a blog seems simple, someone without blogging or writing experience can find it overwhelming.
Tips for Business Blogs
Blogging is much more difficult in practice than in theory. And yet, it is one of the best ways to increase your online presence, reach new customers, and deliver added value for loyal patrons. You may just need a few business blog writing tips to help you reach your goals.
1. Look Everywhere for New, Fresh Topics
Topic creation is one of the most common difficulties for business bloggers. A lot of new bloggers are full of ideas, but writing every day can quickly deplete this well.
The key to maintaining your output is to look for plenty of input. This means staying abreast of industry developments and trends that you can tie into. Subscribe to industry news email lists and keep your eyes on social media for breaking scoops.
Take a look at the dozens of websites that offer business blog writing tips centered on topic creation for your particular niche. Keeping readers engaged requires a steady stream of fresh content, so timely and useful topics are vital.
2. Spend Enough Time Creating Engaging Titles
It’s not enough to have a great topic; you need to have a great title to go with it. You’re fighting battles against two major adversaries: the short attention spans that dominate among your audience and a cacophony of competitors clamoring to be heard.
Your blog post titles need to not only concisely summarize your content but also grab a reader’s attention. Anyone familiar with the top business blog writing tips would recommend scouring the internet in search of titles that grab readers’ attention and make them want to click through and read more.
A great way to get started on this is to browse the web for titles you find interesting and engaging. Chances are good that if you find them intriguing, your visitors and readers will, too, giving you clues about what your own titles should be like
When you take the time to analyze which titles spark your interest versus the ones that leave you bored, you can start to figure out how to craft your own incredible titles for other readers.
3. Pay Attention to Your Layout
Visual interest is a key component of blogging that many newbies neglect. But it doesn’t take a tome of tips for business blogs to tell you that the internet is largely a visual medium.
Savvy surfers are not searching for a novel, so big blocks of text will intimidate them. As a rule, the best blogs are limited to somewhat lighter fare, and a good bet for breaking up textual content is to add graphics, infographics, videos, and white space.
4. Business Blog Writing Tips on Length
Recently, there has been a major shift toward long-form content. Some writers limit themselves to about 300 to 400 words per post, while others work in the 500- to 1,000-word range, and some go well over 1,000 words.
The trick is to strike a balance between the information you want to deliver and the amount your audience is willing to read. Over time, you can use metrics to see what works best, but consider breaking a post up into a series if it runs too long.
5. Watch Your Tone and Style
Picking up the standard tone and style of blogging can be difficult. After all, you’ve probably grown used to writing in a technical or otherwise professional manner.
But consumers aren’t interested in corporate speak or technical jargon. You need to reach them personally, which requires you to create a voice, persona, and unique point of view.
Readers want to connect with a person, not a corporate entity. The best blog writing service pros will stress the importance of a conversational tone and a witty, warm, or otherwise human style.
6. Keep Selling to a Minimum
Since your blog is associated with your business, there is a reasonable expectation that you will try to work in a sales pitch. But you need to keep it to a minimum.
Your website is a platform for making sales, while your blog should be more about connecting with consumers on a personal level and getting them emotionally invested in your brand — and more importantly, in you. Sales pitches undermine this trust.
Instead, you should use your blog to introduce new products or services, offer video tutorials, provide side-by-side comparisons to other products, and run contests and giveaways.
Calls to action are fine; just avoid the hard sell as much as possible. Readers seeking information and entertainment are not likely to stick around if your blog is nothing more than an infomercial.
7. Add Value
Any good copywriter for blogs will suggest that you up the ante to provide added value. You need to think about your readers’ wants and find ways to deliver.
This could mean covering trending topics related to your industry, or you may need to figure out how to add entertainment value to your content.
Consider asking employees to write regular columns, which will establish unique voices that different segments of your readership can connect with. Maybe you need to pose questions or host contests to get the audience involved. You can try various strategies to see what works for your business blog.
8. Make Sharing Easy
Adding social media buttons might not fall under business blog writing tips, per se, but it is an important way to ensure that your content is easy to share. And if you want to increase readership, sharing is essential.
9. Grow Your Memberships
Readers don’t want to work too hard to get their daily dose of your blog, so you can make it easy for them by adding an RSS feed, social media profiles, and the option to sign up for membership.
Encourage membership with notifications and one-click linking whenever new posts are added. This way, they don’t have to check in on their own. You can even add extra incentives through discounts and deals that are only available to members.
This technique can also expand your mailing list. All you have to do is add some kind of prompt when new readers view your blog.
10. Heed Suggestions
One of the best business blog writing tips you can follow is to listen to reader feedback and suggestions. And you don’t even have to wait — you can add a suggestion box for blog topics and remind readers periodically that their thoughts and opinions matter.
Business Blog Writing Tips Made Easy
What is the best way to create outstanding blogs that attract customers? Leave it to the pros! You have enough on your plate without learning to become a professional writer. Check out our content marketing packages and contact the team at Write Collective today.