5 Ways to Generate Sales Leads From Your Real Estate Blog
A real estate blog allows you to do several things, such as optimize your web presence, raise your domain authority, and reach more targeted consumers.
However, there is another benefit that real estate blogs can provide: consistent, high-quality sales leads. But this is a benefit many professionals miss out on because they don’t know how to optimize their blog posts for leads properly.
So if you want your blog to be a source of valuable leads, you should keep a few things in mind.
How to Make Your Real Estate Blogs Generate Leads
Since generating sales leads is such an important part of real estate, use these 5 strategies to get more leads from your blog:
1. Focus on Content for Readers
Remember that your readers aren’t just prospective customers; they’re also people with problems you can help solve. So to generate sales leads from blogs and increase your traffic, you must first connect with your readers.
Whether you write your blogs yourself or partner with a real estate blog writing service, your priority should be to help your readers. Learn their pain points, and position yourself as an authority that can solve their problems — without coming across as “salesy.” That’s the only way to build trust, develop a relationship, and eventually make a conversion.
2. Encourage Sharing
Any time you post fresh content, you have the opportunity to reach new readers. So as your readership grows, you should encourage your readers to share your posts. And don’t forget to announce your latest blog post on your own social media.
After all, you won’t see any new leads if you never get any new readers. So make sure you’ve created engaging, helpful content, then spread the word so you can start generating leads.
3. Offer a Trade
Gated content is an excellent way to get your readers’ contact information. All you have to do is offer a teaser (such as free blog content) to hook readers, and then put further information behind a virtual gate.
Readers will typically be more willing to trade their contact information when they see the value of your free blog.
For example, you could provide a download link to an e-book you’ve written that contains the real estate secrets you’ve accumulated over the years. Or maybe you could give away a valuable report that “other realtors have paid thousands of dollars for.”
Just be sure that you make good on your promises and provide exactly what you say you will. Otherwise, you’ll lose your readers’ trust and their business.
4. Place Opt-In Forms at the Exit
Many bloggers force an opt-in form in front of their readers as soon as the page loads. But in most cases, visitors either click the close button to reach the content instantly or leave the page entirely in frustration.
You don’t want to lose the opportunity to connect with interested parties, so try capturing their information on the way out. This way, you have the opportunity to impress readers with the value of your blog, and those with only a mild interest in your brand might be more inclined to give you their contact information to say “thank you.”
5. Track and Analyze
If you want to use your blog to generate sales leads, you need to keep track of where people are coming from. This way, you know what platforms to prioritize to keep the traffic coming in over time.
Tracking and analyzing the web traffic to your site and blog can be done using any number of programs and tactics, such as Google Analytics. But whatever you do, don’t neglect this step. You can’t improve what you don’t measure, so tracking and analyzing your progress is a crucial part of the process!
Generate Leads from Real Estate Blogs the Easy, Effective Way
Chances are you have a lot on your plate, too much to focus on writing and optimizing your blog posts. The good news is that you don’t have to take all this on yourself! Write Collective is the partner you need to produce high-quality blog content at scale, letting you focus on doing what you do best. Browse our content marketing packages, and reach out to us today!