How to Find the Google Search Terms Your Customers Are Using
Sarah
Understanding the internet can sometimes feel like you’re trying to decode the complexities of the universe. However, if you simply shrink things down to size, it can be a lot easier than you think. One small step that can have a big impact is knowing which Google search terms to target.
You don’t need to be a genius to connect your business to the people browsing the web — you just need insights into what they’re searching for. With the following steps, you’ll learn how to find the Google search terms your customers are using.
Take a Look at Your Analytical Software
If you don’t already have analytical software, you’ll want to embed it into your site’s backend. If you aren’t sure how to embed analytics properly, it’s a good idea to ask an IT specialist.
Once your analytics are up and running, you will have a clear view into some of the keywords and search queries people are using to find your business. To boost your web presence, all you have to do is pull these keywords and use them in your front-end content and backend metadata.
Some of the most popular analytical software tools include Alexa and Google Analytics. The benefit of using Google Analytics is that it offers a more comprehensive system for looking at not only keywords but also other data, like the location of your customers and website visitors.
You’ll also see how much time visitors spend on your website, and you can even set the platform up to create conversion goals. Conversions are website visitors who purchase your products or services — and your goal should be to increase your conversion rate with the keywords you use.
Use Search Engine Optimization and Keyword Tools
There are a lot of websites out there that offer tools and applications for finding keywords. When it comes down to it, you can either download one of these apps or use a free agent that aggregates keywords according to various industries.
These tools will give you a good breakdown of some of the more popular keywords. Make a note of all the keywords relevant to your business and aim to use them regularly in your content.
Keywords are only useful if you actually use them. The more you use keywords, the more they will boost your overall SEO, or search engine optimization. Moreover, you want to create a priority and a secondary keyword list to maximize your website’s exposure.
Ask Your Customers What Google Search Terms They Use
If you want to become fluent in a new language, the best approach is to connect with someone who already speaks it. Since Google search terms are basically a language all their own, you need to go straight to the source to learn it. That means speaking directly to your customers and asking them what terms they searched for to find your business.
Starting this practice sooner rather than later will help you boost your SEO. Ideally, you want to speak with your customers and learn some of their searching habits. Over time, this will help you get in a groove when it comes to using keywords.
If you operate a brick-and-mortar business, adding localized keywords will be particularly important if you want to continue to be successful.
See Which Keywords Your Competitors Are Using
There is a good chance that your competitors have some of the same customers, or at least the same target demographic, as you do. You may want to browse their site and see if any prominent keywords pop up. You can think of this as your competitor showing their cards, which is kind of hard to avoid when it comes to SEO.
Success in this arena is all about being attentive and aware. The more attentive you are to keyword trends, the more in tune you will be with these changing trends.
For example, many modern consumers like to shop online. And if they want to visit a restaurant, they will research the business online before even leaving the house. You will want your keywords to be receptive to these browsing habits.
If you are having a tough time keeping pace with the latest trends or don’t have time to take a peek at what your competitors are doing, consider working with a digital marketing agency. An agency will not only give you the inside scoop on trending keywords but also provide you with quality content that will make your brand stand out.
Test and Discard Keywords that Don’t Work
Knowing the keywords that lead your customers to you can be a long-term experiment — and you want it to be. Your customers will be using hundreds of different search terms, but only a handful of your keywords will garner exposure for your business. An even smaller number of those keywords will reliably lead to sales conversions.
Knowing exactly what keywords will bring you conversions will be difficult at first, but as you learn what keywords work, you can discard the ones that don’t.
It’s also important to understand how these keywords are quantified. Invisible bots are constantly crawling the web. Google’s search engine has millions of bots that are released every day to look for the most relevant websites.
Thus, having more relevant keywords will make your website more searchable. And when your website is more searchable, more visitors (and prospective customers) will land on your site.
Skip the Google Search Terms Research — Leverage SEO Copywriting Services
Do you really have the time to spend hours researching Google search terms? Of course you don’t! You have a business to run, after all.
Take the hassle out of keyword research by connecting with the best content writing agency for growing businesses: Write Collective. Our SEO copywriting services include everything from identifying relevant keywords to providing you with 100% captivating content.
Want to learn more about how our SEO copywriting service can help you grow? We invite you to explore our content packages or connect with our team.