Create Compelling Blog Content Even in a Boring Industry
Sarah
You likely know that you need a business blog to bolster your SEO and consistently win new customers. But you might be wondering how you’re supposed to create compelling blog content when you don’t work in an industry that many consider to be exciting. After all, you might think that a travel blog is fun to read, but if you work in HVAC, you may not know how to make it seem interesting to your potential customers.
Even if you don’t think your industry is particularly sexy, it’s important to realize that the blog content you post can change the way people view your business, as well as provide you with several benefits.
Blogging provides added value to those who already support you and can also aid in marketing and optimization strategies. And, of course, publishing compelling blog content should help you build a rapport with your target audience and even raise the interest of outsiders.
The trick is creating blog content that readers will find engaging, informative, and entertaining enough to return for more. Thankfully, there are all kinds of ways to accomplish this goal. So rather than lamenting that your industry doesn’t have the same inherent flair as rocket science or jazz music, consider what you stand to gain from a creative content marketing strategy, and think about implementing some of these tactics for creating compelling blog posts.
Consider Your Audience
It’s important to understand that what you want to tell your audience might not be what they want to hear. After all, if you regurgitate information that has already been widely disseminated or delve into technicalities that most readers can’t understand, you’re doing your followers and yourself a major disservice.
Instead, start your journey to creating compelling blog content by considering what your audience wants to see in a blog like yours. You might even put out feelers and solicit suggestions for topics from your readership.
Find Your Voice
Knowing what you want to say and figuring out how to say it are two different things. Even if you’re hiring writers to spin your ideas into gold, you need to figure out the tone of the blog in order to make your content shine. Do you want your blog to be merely informative? Do you want to spark conversation by discussing controversial topics related to your industry? Are you one to use humor and wit as a hook? These are all things to think about when creating content for your blog.
Follow Trends
If you’re wise, you’ll tie your content creation efforts to optimization and social media to expand your brand, improve rankings, and increase your chances of reaching customers through various channels.
Along those lines, you should follow trending topics to find innovative ways to tie them into your industry and business through your blog posts. Putting a new spin on trending topics is a great way to keep your content timely and compelling.
Put Topics on the Back Burner
Consistently churning out blog content can be daunting and tedious. For this reason, it’s important to create a cache of ideas to explore. An excellent place to begin is by brainstorming various broad topics related to your industry. From there, you can branch off to create more focused subheadings, eventually coming up with specific topics for posts that you feel will interest your readership.
Some topics may be more compelling than others, but this exercise will provide you with an excellent springboard and ensure that you always have a few topics on reserve when you lack inspiration.
Fallbacks
You’ll find that some go-to formats for blog posts can help relieve the pressure of constantly coming up with new and exciting topics. Tutorials are one great option if your readership is interested in DIY opportunities that allow them to use your products or services in unexpected ways. Another good option is to interview industry leaders or up-and-coming entrepreneurs to offer insight into the progress and future of your industry.
Blog About Employees
Many companies have started to discover the value of a face in the sea of anonymity that characterizes the internet. Putting a human face on your company will help engage followers on a personal level.
To accomplish this, you might want to consider a series of regular blog features highlighting the contributions and successes of the star players on your team. Connecting with readers more intimately by allowing them to peek inside your operation is an excellent way to inspire loyalty and community spirit and build an emotional bond with your brand.
Get Back to Basics
Believe it or not, you can find a gold mine of potentially popular blog topics simply by combing through the material already on your website. For example, you probably offer an abundance of products and services, but if your customers are unfamiliar with your industry or your company, they might not have the first clue about what will suit their wants and needs.
Therefore, posts comparing and contrasting your goods could be extremely relevant to readers. Alternatively, you may want to peruse your FAQ page to gain new ideas, revisit some older thoughts with a new approach, and discuss any relevant changes (or the lack thereof).
If you find that your customers are asking you the same questions over and over again, you’ve got a topic that is bound to please plenty of readers. Discuss what readers are asking — it will not only offer them the valuable information they need, but it will also encourage brand loyalty.
Measure Your Progress
Sometimes, the only way to learn is through trial and error. This means analytical tracking can help you pinpoint hits and misses when trying to find engaging content that sparks readers’ interest. Keep in mind that blogging on behalf of your brand is just another form of marketing, and you need to know what’s working and what isn’t.
When you see that a particular topic has generated a lot of buzz and traffic, you can use that information to extrapolate new related topics and continue creating content that readers find compelling.
With tools and trackers on your side to help you gauge success, there’s no reason why a blog can’t provide you with a means of accomplishing the many goals associated with building a brand, expanding your online presence, making the sales that will keep you in business, and keeping your customers satisfied.
Get Help Creating Compelling Blog Content
You might not think creating compelling content from a seemingly boring industry is possible, but the truth is that a good writer can make any subject engaging. So the best advice we can give is to leave it to a professional blog content writing service!
When you work with a digital content writing agency, you can expect to receive compelling content that savvy readers enjoy. And an experienced SEO copywriting service can even help you develop topics that make your industry relatable and interesting to laypeople and aficionados alike.
So consider the advantages to be gained from letting professionals take the helm on your blog. Write Collective offers various content marketing packages that can lift the burden of compelling content creation right off your shoulders! We can take care of it all for you because we know you have important business needs to tend to. Browse our packages and reach out to us today.