Statistics Don't Lie: Why Your Business Needs a Blog
As a business owner, you can’t afford to ignore any opportunity to build your authority and reach a new consumer base — which is precisely why your business needs a blog.
You may already have an established digital presence (including a website and social media), but you can’t afford to ignore the potential benefits that a blog can offer. While there’s been some talk that blogging is dead, it’s still a great way to drive traffic to your site and your business.
If you’re not convinced that your business needs a blog, take a moment to look at the numbers. The statistics are clear: Your business needs a blog. Let’s take a look.
81% of U.S. Online Consumers Trust Information and Advice from Blogs
Data demonstrates that consumers use blogs as a trusted source of information. This means that well-written blogs will also increase your audience’s trust in your brand — which ultimately leads to more quality conversions.
Of course, you have to earn that trust. As such, your blog must be accurate, informative, and, to a degree, entertaining. When you deliver quality content, consumers will turn to you as an authority in your field (to say nothing of the effect that valuable content has on your search engine ranking).
You can also use your blog to further bolster confidence in your brand by posting reviews, comparisons, infographics, videos, and more. Your followers can then share this media and social proof on their own platforms, helping to spread awareness of your brand.
Companies that Blog Have 97% More Inbound Links
Inbound links are a crucial part of off-site SEO. When you have a reputable and diverse network of websites that point back to you via links to your pages, your ranking with search engines improves.
But how do you get these links? In some cases, you pay or trade for them. Sometimes, people post them of their own volition. However, many blogs aren’t keen to look as though they’re promoting other businesses. To “sell out” in this manner could seriously damage their credibility with readers.
When you have a blog of your own, however, it’s an entirely different story. Businesses with blogs have significantly more inbound links because they are more appealing to other blogs. Plus, it doesn’t hurt that your ongoing content creation provides new opportunities for sharing and reposting, both of which increase inbound links.
61% of U.S. Online Consumers Have Made a Purchase Based on Recommendations from a Blog
Modern consumers are inundated with options — it’s one of the beauties of a free-market economy. And the internet has only increased the access and availability of goods and services.
However, most laypeople don’t know the difference between half a dozen different brands of diapers, and they don’t want to have to read every label to try to figure out which is going to work best for their baby. What they want is for someone else to do the heavy lifting, test the products, and offer a recommendation. You can and should use your blog in this capacity.
Delivering product reviews is not only a great way to introduce your goods to consumers, but it can give them the information they need to feel comfortable and confident making a purchase.
Small Businesses that Blog Get Up to 126% More Lead Growth Compared to Small Businesses that Do Not Blog
Generating leads can be a frustrating and time-consuming process, but it is necessary if you want to continue to flourish and reach new consumers.
For one thing, people who visit your blog are likely interested in whatever you have to offer, and the fact that your blog can help to raise your search engine rankings (when properly optimized) means that you’ll bring in more targeted traffic.
In addition, your business needs a blog because blogs allow you to promote interaction and build an online community in ways that are practically impossible with a website alone. And when readers take the time to ask questions, opening the lines of communication, they bring the leads to you rather than making you go out and search for them.
60% of Consumers Feel More Positive About a Company After Reading Custom Content on its Site
You can use your website to inform the public about your history, your mission, and the products or services you sell. But your website is the face of your business, and most people don’t trust entities the same way they trust people.
This is where your blog comes in and why your business needs a blog. It presents a human element by showcasing the people and personalities that make up your business. Whether you and your employees contribute to your blog or you hire a B2C or B2B content writing service to help you, a blog allows you to reach prospective customers on a person-to-person level.
And when they get to know you, they’re much more likely to form a bond, develop brand loyalty, and feel confident about making purchases and supporting your business.
You Have the Option to Repurpose Your Blog Content
Brands may hesitate to start a business blog because of the amount of time and energy that goes into the process, from constantly discovering new topics to ensuring their blog flows with ease and grace while also remaining topical and valuable.
Here’s a secret: Your most successful blogs can be repurposed to intensify the results of your efforts and save you time and other resources. In fact, research reports that 95% of marketers repurpose their blog content. This allows them to stretch an idea, a new product launch, or industry news as far as possible.
Of course, you’ll need to make sure that you audit your past content thoroughly to ensure it remains up to date on current trends, statistics, and consumer sentiment. Simply copying and pasting your old content without checking it first is a recipe for disaster. While you’re at it, it’s worth adding some content here and there to take advantage of current trends and make your posts as current as possible while still mostly relying on pre-written content.
Build a Business Blog that Delivers Results with Write Collective
Brands can be difficult for consumers to trust. So if you truly want to win the hearts and minds of potential customers, putting a human face to your brand is essential. And a business blog can open that door.
But you may not have the time or resources to run a blog. Chances are, you have a lot on your plate, and the last thing you have the bandwidth for is writing blog posts every week (or even every day).
However, there are too many benefits of blogging to pass up. That’s where the benefits of content writing services come in. From comprehensive content marketing packages to press releases, Write Collective takes the pressure off your shoulders and gives you the content you need to prosper.
Contact our team today to start benefiting from a premier blog content writing service.