Create Compelling Blog Content Even in a Boring Industry
Sarah
There are some industries that are generally considered interesting and appealing in and of themselves. If you happen to work in aerospace technology, film and television, or politics, you’re bound to be a hit at your average cocktail party without half trying simply because such industries are considered glamorous. But even if you don’t think your industry is particularly sexy, it’s important to realize that the blog content you post can change the way people view your business, as well as provide you with a number of other benefits.
Blogging not only provides added value to those who already support you, but it can also aid in marketing and optimization strategies, just for starters. And of course, pushing compelling content should help you to build a rapport with your target audience and even raise the interest of outsiders. The trick is to create blog content that readers will find engaging, informative, and entertaining enough to come back for more. And there are all kinds of ways to accomplish this goal. So rather than bemoaning the fact that your industry simply doesn’t have the same inherent flair as, say, rocket science or rock music, consider what you stand to gain from a content marketing strategy and think about implementing some of the following tactics for creating compelling blog posts.
Consider Your Audience
It’s important to understand that what you want to tell your audience might not be what they want to hear. And whether you’re phoning it in by regurgitating information that has already been widely disseminated or you’ve decided to delve into technicalities that most readers can’t understand, you’re doing your followers and yourself a major disservice. So start your journey to compelling blog content by considering what your audience is seeking from a blog like yours. You might even put out the feelers and solicit suggestions for topics from your readership.
Find Your Voice
Knowing what you want to say and figuring out how to say it in a compelling way are two different things. Even if you’re hiring writers to spin your ideas into gold, you need to have some goals pertaining to the reaction you’re trying to provoke. Do you want your content to be merely informative? Do you want to spark conversation by discussing controversial topics related to your industry? Are you interested in providing humor and wit as a hook? These are all things to think about when creating content for your blog.
Follow Trends
If you’re wise you’ll tie in your content creation efforts to optimization and social media as a way to expand your brand, improve rankings, and increase your chances of reaching customers through a variety of channels. Along those lines you should definitely follow trending topics so that you can find innovative ways to tie them in to your industry and your business through your blog posts. Putting a new spin on trending topics is a great way to keep your content timely and compelling.
Put Topics on the Back Burner
Churning out blog content day after day and week after week can be both daunting and tedious. For this reason it’s important to create a cache of ideas to explore. A good place to begin is by spitballing to come up with a variety of broad topics related to your industry. From there you can branch off to create more focused subheadings, eventually coming up with specific topics for posts that you feel will interest your readership. Some topics may be more compelling than others, but this exercise will provide you with an excellent springboard and ensure that you always have a few topics in reserve for times when you lack inspiration.
Fallbacks
You’ll find that there are some go-to formats for blog posts that can help to take off the pressure of constantly coming up with new and exciting topics. Tutorials are one great option since you’re readership is often interested in DIY opportunities that allow them to use your products or services in unexpected ways. Another good option is to interview industry leaders or up-and-coming entrepreneurs as a way to offer insight into the progress and future of your industry.
Blog About Employees
Many companies have started to discover the value of a face in the sea of anonymity that characterizes the internet. Putting a human face on your company will help to engage followers on a personal level, so you might want to consider a series of regular blog features that highlight the contributions and successes of the star players on your team. Connecting with readers in a more intimate way by allowing them to get a peek inside your operation is an excellent way to inspire loyalty and community spirit, as well as up the emotional bond with your brand.
Get Back to Basics
Believe it or not, you can find a goldmine of potentially popular blog topics simply by combing through the material already on your website. For example, you probably offer an abundance of products and services for consumers to choose from. And if they’re not familiar with your industry or your company they might not have the first clue about what will suit their wants and needs. So posts comparing and contrasting your goods could be extremely relevant to readers. Or you may want to peruse your FAQ page or past questions and comments. If a lot of people are asking the same things over and over again, you’ve got yourself a topic that is bound to please plenty of readers.
Track
The only way to learn is through trial and error in some cases, and analytical tracking can help you to pinpoint hits and misses. Keep in mind that blogging on behalf of your brand is just another form of marketing, and you need to know what’s working and what isn’t. When you see that a particular topic has generated a lot of buzz and traffic you can use that information to extrapolate new topics and continue creating content that readers find compelling. With tools and trackers on your side to help you gauge success, there’s no reason why a blog can’t provide you with a means of accomplishing the many goals associated with building a brand, expanding your online presence, making the sales that will keep you in business, and keeping your customers satisfied.
Get Help from a Professional Blog Writing Service
You might not think it’s possible to create compelling content from a seemingly boring industry. But the truth is that a good writer can make any subject engaging, so when you buy blog posts you can reasonably expect to receive the compelling content that savvy readers enjoy. And an experienced blog content service can even help you to come up with topics that make your industry relatable and interesting to laymen and aficionados alike. So if you’re struggling to run a business and create compelling content simultaneously, consider the advantages to be gained from letting professionals take the helm on your blog.