In a world where rapidly advancing communications technologies can make or break your business, it is essential to stay up-to-date in order to remain competitive. And yet, when you’re managing a professional venture, you likely have more pressing concerns than updating website content, penning a blog, or posting to Twitter and Facebook. Just because you recognize that these tasks are important doesn’t mean that they can supersede the activities that keep your business up and running.
The good news is that you needn’t necessarily stress over how you’re going to add writing tasks to the many balls you’re already juggling. With myriad professional writing services available that can provide you with the targeted content you need to appeal to online and mobile audiences, you can secure the written materials you need to move your business forward. Of course, you must first select an appropriate service, and this can be a daunting task.
There are many choices and you can easily get overwhelmed when trying to select a professional writing service to deliver the superior content and individual attention you require. So how can you narrow down your options and settle on the service that’s right for you? Start by asking a few important questions.
1. Why do I need a professional writing service?
This is something you’ll need to determine before you even begin to search for an appropriate service provider. You could certainly start by asking the writing services themselves, and they’ll probably give you plenty of reasons to hire them. Before anything else, though, you need to think about what you want and need from a professional writing service.
At the most basic level, you need content creation services that will take the burden off your shoulders, freeing up your time for more important pursuits related to your business. But you can likely come up with a much more specific list of requirements, and this can only help you when it comes to finding the service provider that will truly meet your needs.
Do you want content for your website, your blog, social media platforms, or all of the above? Are you interested in optimization? What about topic creation? Do you expect content that is in line with your branding and marketing strategies? Are you interested in one-time purchases or ongoing services? And do you want a company that will collaborate with you or do all the heavy lifting?
These are all important questions you need to answer before you start setting up consultations to discuss plans and pricing. When you are clear about what you want going in, it’s much easier to weed out candidates that simply can’t deliver what you’re looking for.
2. What are their qualifications?
There are a variety of business models associated with professional content creation services. And you need to know if the writers working for a service have the qualifications to deliver the high-quality content you desire.
For example, some services keep their costs low by contracting with writers that are not native English-speakers, have no college education, and are otherwise unqualified to provide the superior quality of material you expect. You want to look for a service that engages in a vetting process to ensure that their working writers (and their clients) are of the highest caliber, with a college education, related work experience, and a native understanding of the English language. This will ensure the best quality of work.
3. What services do they offer?
Most professional writing services offer many different tiers of service, including ongoing plans and various packages. But you should start by looking for a list of services that includes both writing and editing, as well as SEO options, social media visibility, and collaboration and planning. If you do your due diligence, you can make sure that you receive the comprehensive care needed to deliver high-quality content on a consistent basis.
There are a couple of caveats. While you may want access to inclusive plans that offer the many services you seek in one place, you should be wary of contracting with a company that is a jack of all trades and a master of none. Thorough questioning can help you determine a service provider’s level of expertise where their options are concerned.
On the other hand, you don’t want to end up with a professional writing service that does only blogging and nothing else. This would leave you searching for other vendors to optimize your content or offer the adjacent services needed to expand your online presence and drive business opportunities. In short, you need to ascertain whether or not a service can deliver all that it promises.
4. How does pricing work?
This may or may not be your primary concern when it comes to hiring a professional writing service, but the bottom line is always an important consideration. You’ll probably want to avoid the fringe, which is to say, services that seem too good to be true with their low, low prices, as well as those that seem particularly overpriced when compared to competitors.
From there, you need to look for providers that offer flexibility when it comes to scaling your services. If you find a vendor that offers both packaged and piecemeal services, allows for a la carte additions, lets you start and cancel ongoing membership without fees or penalties, and is willing to work with you to come up with a plan that meets your content needs and your budget, you’ve found a professional writing service that is worth considering.
5. Are there guarantees?
You should instantly be wary of any professional writing service offering specific guarantees pertaining to traffic, sales, search engine ranking, and so on. In this business, there are no guarantees, at least not without employing some shady practices that could ultimately land you in hot water.
Instead, you need to seek out a writing service that agrees to take your particular wants and needs into consideration when planning a comprehensive content creation strategy to build your brand, uphold your ideals, and appeal to your target audience. What you need is customized service and expert guidance. These are far more valuable than unsubstantiated guarantees.