Understanding the Internet can sometimes seem like you’re trying to decode the complexities of the universe. Indeed, the World Wide Web can seem like a daunting mystery. However, if you simply shrink things down to size, it can actually be a lot easier than you think. You don’t need to be a genius to know how to connect your business to the people browsing the web – you just need to have some insight into what they’re searching for. With the following steps, you’ll learn how to find the Google search terms your customers are using.
Take a Look at Your Analytical Software
If you don’t have analytical software, you’ll want to embed this software into your site’s backend. If you aren’t sure how to properly embed analytics, you may want to consult with your IT specialist. Once your analytics are up and running, you will have a clear view into some of the words and search queries people are using to find your business. All you have to do is pull these keywords and use them in your front-end content and backend metadata. Some of the most popular analytical software tools include Alexa and Google Analytics. The benefit of using Google Analytics is that you a have more comprehensive system for looking at not only keywords, but also other information, like the location of your customers and website visitors. You’ll also see how much time they spend on your website, and you can even set things up to create conversion goals. A conversion is basically the number of visits that actually turn into sales – the goal should be to increase the conversion rate with the keywords you use.
Use Search Engine Optimization and Keyword Tools
There are a lot of websites out there that offer various tools and applications for finding keywords. When it comes down to it, you can either download one of these apps or you can employ the use of a free agent that aggregates keywords according to various industries. These tools will give you a good breakdown of some of the more popular keywords. And you want to make note of all the keywords that are relevant to your business and use them regularly in your content creation. The truth of the matter is that keywords are only useful if you actually use them. The more you use keywords, the more they will boost your overall SEO, or search engine optimization. According to stats, SEO can drastically increase sales conversions, so you want to devote a good deal of time to finding the strongest keywords. Moreover, you want to create a priority keyword list and a secondary keyword list to maximize exposure for your website. You may even want to work with your IT department to create a spreadsheet that your content creators can use – sort of like a cheat sheet.
Ask Your Customers What They Are Searching For
Obviously, your customers found you, but you may want to ask them how they found you. You can either have your customers fill out a survey or you can ask them directly. There is a good chance that you will start to build up a lot of keywords this way. Indeed, some keywords may not have much to do with your website, but just adding them could increase your visibility. When it comes down to it, starting this practice sooner rather than later will help you boost your SEO. Ideally, you want to speak with your customers and learn some of their searching habits. Over time, this will help you get in a groove when it comes to using keywords. If you operate a brick and mortar business, adding localized keywords will be really important if you want to continue to stay in business.
Take a Look at the Keywords Your Competitors Are Using
There is a good chance that your competitors have some of the same customers, or at least the same target demographic, so you may want to simply browse their site and see if there are any prominent keywords that pop up. You can think of this as your competitor showing their cards, which is kind of hard to avoid when it comes to SEO. After all, you can even find a preview of your competitor’s backend. Indeed, if you are truly curious about the keywords your competitors are using, you may want to go for this tactic. Success in this arena is all about being attentive and aware. The more attentive you are to keyword trends – the more in tune you will be to these changing trends. For example, most people do their shopping online these days. And if someone wants to visit a restaurant, they will research the business online before they even leave the house. Simply put, you will want your keywords to be receptive to these browsing habits.
Test and Discard Keywords That Don’t Work
When it comes down to it, knowing the keywords that lead your customers to you can be a long-term experiment – and you want to it to be. The truth of the matter is that your customers may be using a number of different search terms, but only a few of your keywords may garner exposure for your business, and a smaller number of those keywords will garner sales conversions. Knowing exactly what keywords will bring you sales conversions will be difficult at first, but over time – as you start to learn what keywords work – you can start to discard the keywords that don’t work. It’s also important to understand how these keywords are quantified. Basically, invisible bots are constantly crawling the web – these bots are typically employed by the search engines. Famously, Google’s search engine has millions – maybe even billions of bots – that are released every day. They are basically looking for the most relevant websites. In the end, having more relevant keywords will make your website more searchable. And when your website is more searchable, more visitors (and prospective customers) will land on your site.